Shopify

Shopify is an e-commerce platform founded in 2006. The company offers a suite of tools and services that enable businesses to create and customize their own online stores, manage inventory and orders, process payments, and market their products. Tobi Lütke serves as CEO. Competitors include Amazon, WooCommerce, and Magento.

Recent Articles about Shopify

Chart by Shane Burke.

Sunday Insights

In AI Shopping Wars, Rivals Team Up to Take On Amazon

By Ann Gehan · Feb 1, 2026 8:00am PST · 1 comment

AI firms are promoting shopping as a new area of growth for chatbots, and retail giants and payments companies don’t want to be left out. That’s spawned a web of partnerships among companies that could make money off AI-fueled purchases. We’ve mapped out the alliances between 10 companies at the center of the high-profile AI shopping efforts in... AI firms are promoting shopping as a new area of growth for chatbots, and retail giants and...

How OpenAI’s Bids For Enterprise, Ad Dollars Could Play Out

By The Information Staff · Jan 28, 2026 12:32pm PST

OpenAI’s push beyond selling AI models and into enterprise software and digital advertising marks a shift in where power and profits could accrue in the tech industry. As the company moves into markets long dominated by established software vendors, consultancies and ad platforms, its expansion raises questions about which incumbents are most... OpenAI’s push beyond selling AI models and into enterprise software and digital advertising marks...

OpenAI CFO Sarah Friar and CEO Sam Altman. Kyle Grillot/Getty Images.

OpenAI Seeks Premium Prices in Early Ads Push

By Ann Gehan and Catherine Perloff · Jan 26, 2026 6:00am PST · 1 comment

In its initial rollout of ads, OpenAI is charging prices that rival those for coveted video programs like the NFL, and well above what rivals such as Meta Platforms’ social media apps charge. But unlike Meta or Google, OpenAI won’t be providing detailed information about the query responses accompanying their ads or whether ads prompted ChatGPT... In its initial rollout of ads, OpenAI is charging prices that rival those for coveted video...

Art by Getty Images

Why Some Researchers at OpenAI, Thinking Machines and Amazon Want to Change How LLMs Are Trained

By Stephanie Palazzolo · Jan 22, 2026 7:00am PST

Art by Getty Images

Why Some Researchers at OpenAI, Thinking Machines and Amazon Want to Change How LLMs Are Trained

By Stephanie Palazzolo · Jan 22, 2026 7:00am PST

It seems like every AI researcher these days has lots of ideas around how to combat major shortcomings in the field, such as the “split-brain problem” (in which a model can incorrectly answer a question just because of the way the question is phrased), by developing new models that do “continual learning,” for instance.AI researchers also tell... It seems like every AI researcher these days has lots of ideas around how to combat major...

Art by Mike Sullivan

TikTok Plans Big Shopping Push

By Jing Yang and Juro Osawa · Jan 21, 2026 6:04am PST

TikTok’s U.S. business may be about to take off. The scheduled completion this week of TikTok’s sale of its U.S. data security arm to a joint venture ends years of uncertainty about its future in the U.S. And the video app maker is now redoubling its efforts to build a much bigger e-commerce business in the U.S., in a new challenge to Amazon. TikTok’s U.S. business may be about to take off. The scheduled completion this week of TikTok’s...

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OpenAI Lines Up Advertisers, Reveals Key Details Ahead of Ads Launch

By Catherine Perloff and Sri Muppidi · Jan 20, 2026 7:29pm PST · 1 comment

OpenAI has started offering its new chatbot ads to dozens of advertisers, according to two people familiar with the matter. To start off, the company is charging on the basis of ad views as opposed to per-ad clicks that are typical at large sellers of search ads like Google and Amazon, the people said. OpenAI is asking that small pool of... OpenAI has started offering its new chatbot ads to dozens of advertisers, according to two people...

Art by Clark Miller

Why Google, Amazon and OpenAI Are on a Collision Course Over AI Commerce

By The Information Staff · Jan 14, 2026 1:07pm PST

AI-powered shopping is becoming a new area of competition among major technology companies, e-commerce platforms and retailers, each pursuing different approaches to how consumers discover and purchase products online. These efforts range from proprietary shopping agents to shared commerce protocols and embedded checkout systems that could... AI-powered shopping is becoming a new area of competition among major technology companies,...

Art by Mike Sullivan.

Google Flips OpenAI’s Shopping Strategy on Its Head

By Ann Gehan · Jan 13, 2026 1:09pm PST · 1 comment

Art by Mike Sullivan.

Google Flips OpenAI’s Shopping Strategy on Its Head

By Ann Gehan · Jan 13, 2026 1:09pm PST · 1 comment

Google’s latest AI pitch to retailers is simple: Google isn’t planning to take a cut of purchases made through its Gemini AI chatbot and search results. Instead, it plans to make money from its AI shopping push by selling a new type of ads to retailers. That approach is opposite that of OpenAI, which announced checkouts inside ChatGPT in... Google’s latest AI pitch to retailers is simple: Google isn’t planning to take a cut of purchases...

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Google Matches OpenAI on Shopping

By Martin Peers · Jan 11, 2026 3:00pm PST · 1 comment

Sam Altman, look behind you. Sundar Pichai is catching up. Google on Sunday announced it was adding the ability to buy stuff within its Gemini AI chatbot, using Google Pay to complete the transaction, essentially matching OpenAI’s Instant Checkout feature. This is a big deal, according to my colleague Ann Gehan, who was at the NRF retail... Sam Altman, look behind you. Sundar Pichai is catching up. Google on Sunday announced it was...

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How Amazon Is Pulling Ahead of OpenAI With AI Shopping Agents

By Ann Gehan and Kevin McLaughlin · Jan 8, 2026 10:59am PST · 1 comment

It seems like these days, every big e-commerce and AI company is racing to figure out how to make AI agents that can shop just like a human. In the case of Amazon, the company’s version of AI-powered shopping is becoming widespread enough to step on other retailers’ toes—evidence that it’s pulling ahead in the nascent market.Earlier this week,... It seems like these days, every big e-commerce and AI company is racing to figure out how to make...

Art by Clark Miller.

OpenAI’s Shopping Ambitions Hit Messy Data Reality

By Ann Gehan · Jan 8, 2026 6:00am PST

OpenAI’s efforts to turn ChatGPT into a go-to personal shopper are off to a slow start. Challenges with wrangling product data mean in-app checkouts aren’t yet widely available to the millions of shops that OpenAI said in September would soon be coming to ChatGPT. OpenAI and its early partners, Shopify and Stripe, have been working on ways to... OpenAI’s efforts to turn ChatGPT into a go-to personal shopper are off to a slow start. ...

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2025’s Best Performing Tech Stocks

By Martin Peers · Dec 31, 2025 2:00pm PST

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2025’s Best Performing Tech Stocks

By Martin Peers · Dec 31, 2025 2:00pm PST

Oh, to have been an investor in Sandisk in 2025. That company, probably best known to consumers for those little memory cards or USB drives, was one of the best performing tech stocks of 2025—gaining 559% since February, when it was spun out of Western Digital to be a standalone company. By comparison, the best performing of the big tech names,... Oh, to have been an investor in Sandisk in 2025. That company, probably best known to consumers...

Art by Clark Miller.

OpenAI’s Ads Push Starts Taking Shape

By Sri Muppidi and Stephanie Palazzolo · Dec 24, 2025 6:00am PST · 5 comments

OpenAI executives have kept a tight lid on how the company could show advertisements to users of its popular ChatGPT chatbot, leaving the broader digital ad industry eager for clues. Behind the scenes, staff are working through key details. Employees have discussed ways for AI models to prioritize sponsored information in ChatGPT’s responses... OpenAI executives have kept a tight lid on how the company could show advertisements to users of...

Michael Nagle/Bloomberg via Getty Images.

Poor Tech IPO Performance Clouds Outlook for New Listings

By Cory Weinberg and Valida Pau · Dec 23, 2025 6:00am PST · 1 comment

More than two-thirds of this year’s tech initial public offerings are trading below their listing prices, a poor reception that is casting doubt on the prospects for companies hoping to hit the market next year. The exceptions are the eagerly awaited deals from giants such as SpaceX and Anthropic. Among this year’s stumbles were venture-backed... More than two-thirds of this year’s tech initial public offerings are trading below their listing...

Art by Mike Sullivan

Why Alien Hunters Want Jensen Huang to Fund Their AI Telescope

By Rocket Drew · Dec 16, 2025 7:00am PST

While alien hunting is often associated with tinfoil hats and flying saucers, the Search for Extraterrestrial Intelligence Institute has established itself as a leading scientific organization since it was founded 41 years ago. As it scans the cosmos for alien life, it has published research in peer-reviewed astronomy journals and collaborated... While alien hunting is often associated with tinfoil hats and flying saucers, the Search for...

ServiceNow CEO Bill McDermott. Getty Images.

ServiceNow Sell-Off Highlights Jittery Market

By Martin Peers · Dec 15, 2025 5:00pm PST

ServiceNow CEO Bill McDermott. Getty Images.

ServiceNow Sell-Off Highlights Jittery Market

By Martin Peers · Dec 15, 2025 5:00pm PST

Talk about a jittery market. Shares of ServiceNow dropped 11.5% on Monday after a weekend report that the enterprise software firm was in “advanced talks” to buy cybersecurity firm Armis for $7 billion. The stock sell-off wiped $21 billion off ServiceNow’s market capitalization—reducing it to $159 billion—which seems something of an... Talk about a jittery market. Shares of ServiceNow dropped 11.5% on Monday after a weekend report...