Uber

Uber Technologies, Inc. (Uber) is an American mobility as a service provider. It is based in San Francisco with operations in over 900 metropolitan areas worldwide. Its services include ride-hailing, food delivery (Uber Eats and Postmates), package delivery, couriers, freight transportation, electric bicycle and motorized scooter rental via a partnership with Lime, and ferry transport in partnership with local operators. Uber does not own any vehicles; instead, it receives a commission from each booking. Fares are quoted to the customer in advance but vary using a dynamic pricing model based on the local supply and demand at the time of the booking

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Art by Mike Sullivan

OpenAI’s First Advertisers Can’t Prove ChatGPT Ads Work

By Catherine Perloff · Mar 21, 2026 9:00am PDT · 2 comments

As OpenAI prepares to open up ad sales to more marketers next month, it is trying to address what some advertisers say was lacking in the initial ad sales offering. Among other things, the ChatGPT creator is planning to streamline the process of ad buying, either in partnerships with ad tech firms or with its own ad management system. So far,... As OpenAI prepares to open up ad sales to more marketers next month, it is trying to address what...

Illustration: Clark Miller

AI’s Enthusiasm Chasm

By Abram Brown · Mar 21, 2026 7:00am PDT

Welcome, Weekenders! In this newsletter:• The Big Read: A rising star at Microsoft has a challenging new job• Defense Tech: Anduril’s big bet? An Ohio weapons factory • Tech Culture: Fat with funding, AI startups binge on private parties• Plus, Recommendations—our weekly pop culture picks: “Blood Will Tell”; “The Complex” and “This Is Where... Welcome, Weekenders! In this newsletter:• The Big Read: A rising star at Microsoft has a...

Art by Clark Miller

Apple Acquisition Talks, Fraud Accusations: Behind One App Startup’s Nasty Split

By Aaron Tilley · Mar 21, 2026 5:00am PDT

Last summer, Apple held talks to acquire Lux Optics, a tiny startup that makes Halide, one of the most popular and critically acclaimed camera apps in the App Store. The deal never happened. Instead, a couple months after the talks ended, Apple began recruiting Sebastiaan de With, Lux’s co-founder and designer—a revelation to the startup’s... Last summer, Apple held talks to acquire Lux Optics, a tiny startup that makes Halide, one of the...

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Uber’s Self-Driving Car Quest

By Martin Peers · Mar 19, 2026 5:00pm PDT

For all the attention Nvidia gets for its relentless pace of new business partnerships, it can’t hold a candle to Uber. The ride-hailing giant seems to be on a quest to go into business with anyone who’s ever thought about developing a self-driving car. On Thursday, it announced a robotaxi deal with Rivian, the electric truck maker that is... For all the attention Nvidia gets for its relentless pace of new business partnerships, it can’t...

Travis Kalanick. Photo by AP

Travis Kalanick Plots New Robotics and Self-Driving Venture with Levandowski, Uber

By Jessica E. Lessin · Mar 13, 2026 10:18am PDT

Former Uber CEO and cofounder Travis Kalanick is preparing to launch a new robotics and self-driving car company with major backing from the ride-hailing giant, according to several people familiar with the matter. Kalanick has also been discussing acquiring the startup founded by Anthony Levandowski, a self-driving car pioneer who has been... Former Uber CEO and cofounder Travis Kalanick is preparing to launch a new robotics and...