Advertising in the Age of Streaming

Sept. 3, 2020 - As more people have cancelled their cable subscriptions, opting instead to watch their favorite shows on streaming services, advertisers have had to rethink how they reach their customers. With the growing popularity of ad-supported streaming services amidst the ongoing coronavirus pandemic, big brands have to think about how to best spend their budgets and how to tweak their messaging to address the rapidly changing environment. This conversation is brought to you in partnership with Roku.