The Electric Presents: Winning the EV Wars: The Establishment vs. The Upstarts

Oct. 19, 2021 - The story of the electric vehicle revolution has, in large part, been written by high-flying startups. But the next decade may unfold very differently. Among the most surprising and dramatic comebacks is being staged by Ford: First seeming to move slowly, Ford has burst out with the much-admired electric Mustang Mach-E SUV and an EV version of its decades-long best-selling F-150 pickup, for which it already has 130,000 pre-orders. But how exactly do you transform a century-old manufacturer amid a technological earthquake—and what might this mean about the broader competition for the future of EVs? In this Live Chat, Winning the EV Wars: The Establishment vs. the Upstarts, The Electric is excited to welcome Darren Palmer, general manager of Ford’s $30 billion EV effort—which is aiming for EVs to be 40% of its sales by 2030—and a founding member of the company’s “Team Edison,” the internal brain trust that wrote the playbook for how it would win in the electric age.