May 25, 2022 -
In this conversation, Kaya Yurieff interviewed Malik Ducard, the Chief Content Officer at Pinterest. They discuss Pinterest's strategy to attract creators and make them more prominent on the platform, including initiatives like the creator rewards program and product sponsorships. They also talk about Pinterest's focus on providing a safe and positive environment for users and creators, addressing burnout and mental health concerns. Malik mentions the importance of measuring and promoting inspirational engagement on the platform and highlights Pinterest's efforts to enforce policies using machine learning algorithms and human moderation. They touch on topics like Pinterest TV, the potential for short-form video, and Pinterest's stance on web three and NFTs. Malik emphasizes Pinterest's commitment to inclusivity and supporting underrepresented creators, mentioning programs like the creator inclusion fund. They also discuss Pinterest's policies on weight loss ads and climate change misinformation and the company's efforts to prioritize positive and relevant content. The conversation concludes with a discussion on Pinterest's plans for expansion, including hiring for leadership roles, and their responsibility as a platform to address burnout and mental health concerns in the creator community.
