The Briefing by Martin Peers, Jessica Lessin and the team at The Information

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The Briefing

By Martin Peers, Jessica Lessin and the team at The Information

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Recent Editions

Daniela Amodei, co-founder and president of Anthropic. Photo by Bloomberg via Getty Images.

Why Picking an AI Chatbot Might Require Help From a Chatbot

By Martin Peers · Jun 20, 2024 5:00pm PDT · 1 comment

Artificial intelligence companies increasingly seem to have adopted a product marketing approach modeled on that of cellphone plans. Anyone who uses Verizon should know what I mean: The cellphone firm has long offered an evolving array of plans, each with a slightly different name and offering slightly different options, forcing customers to... Artificial intelligence companies increasingly seem to have adopted a product marketing approach...

Cerebras’ third-generation wafer-scale engine (WSE-3). Photo via Cerebras.

Cerebras, an Nvidia Challenger, Files for IPO Confidentially

By Natasha Mascarenhas and Stephanie Palazzolo · Jun 20, 2024 4:08pm PDT

Cerebras, a developer of artificial intelligence chips that’s trying to wrestle business from Nvidia, has filed confidentially with securities regulators for an initial public offering, according to a person involved in the decision. The startup has also notified Delaware, the state in which it is incorporated, that it is creating... Cerebras, a developer of artificial intelligence chips that’s trying to wrestle business...

Jai Das, Co-founder, President and Partner, Sapphire Ventures. Photo by Getty

With IPOs Off Limits, Software Investors Pin Hopes on PE Buyouts

By Akash Pasricha · Jun 20, 2024 3:00pm PDT

Hi, it’s Akash. I’ve been in Toronto at the Collision Conference, Canada’s annual technology convention. It drew more than 37,800 attendees, along with big names like Vinod Khosla and the country’s own artificial intelligence royalty, Cohere CEO Aidan Gomez, as well as the “godfather of AI,” Geoffrey Hinton.Last year at this event, AI was still... Hi, it’s Akash. I’ve been in Toronto at the Collision Conference, Canada’s annual technology...

Creator Mylene Mae. Photo: Gracie Koh

How a Mini Video Series Supercharged This Creator’s Instagram Account

By Kaya Yurieff · Jun 20, 2024 2:00pm PDT

Creator Mylene Mae. Photo: Gracie Koh

Creator Economy

How a Mini Video Series Supercharged This Creator’s Instagram Account

By Kaya Yurieff · Jun 20, 2024 2:00pm PDT

Mylene Mae has found success with turning short Reels on Instagram into a series of related videos. She’s part of an emerging trend of creators doing so. Mae, 24, first started posting last April, initially focusing on sharing long-form YouTube videos about her efforts to learn how to code and life as a recent college graduate. On YouTube,... Mylene Mae has found success with turning short Reels on Instagram into a series of related...

Subscriber Survey

By a 3-2 Margin, The Information Readers Support the TikTok Ban

By Scott Thurm · Jun 20, 2024 11:31am PDT

Most readers of The Information support the U.S.’s pending ban of TikTok, the Chinese-owned social media app, though a significant minority oppose the ban scheduled to take effect early next year, according to our latest reader survey. Opinions about the ban divided sharply based on whether a respondent said they use the app. The roughly... Most readers of The Information support the U.S.’s pending ban of TikTok, the Chinese-owned...

Rocco Basilico, head of EssilorLuxottica's wearables. Photo by Getty

The Big Interview

Meta’s Ray-Bans Partner Draws Attention From Tech Rivals

By Sylvia Varnham O'Regan · Jun 20, 2024 10:58am PDT · 1 comment

EssilorLuxottica might not be a household name in the U.S. But the eyeglass giant, maker of Meta Platforms’ smart Ray-Ban glasses as well as dozens of other eyewear brands, is suddenly a company tech firms want to buddy up with. Rocco Basilico, the 34-year-old Italian head of EssilorLuxottica’s wearables business, revealed in an... EssilorLuxottica might not be a household name in the U.S. But the eyeglass giant, maker of Meta...

Chart by Shane Burke

A New (and Better) Approach to Measuring LLMs’ Intelligence Has Arrived

By Stephanie Palazzolo · Jun 20, 2024 7:45am PDT · 1 comment

Finally, there’s good news from the never-ending quest to evaluate how good a large language model is. LMSYS, an organization that benchmarks LLMs, released findings last month on how the performance of LLMs changed between normal queries and harder ones that require more reasoning capabilities. LMSYS uses “Elo rankings,” a measure of... Finally, there’s good news from the never-ending quest to evaluate how good a large language...

Mubadala's Ibrahim Ajami. Photos via Flickr and Getty Images. Art by Shane Burke.

A Middle East Dealmaker Fights for Credibility in Silicon Valley

By Kate Clark · Jun 20, 2024 6:00am PDT · 2 comments

Mubadala's Ibrahim Ajami. Photos via Flickr and Getty Images. Art by Shane Burke.

A Middle East Dealmaker Fights for Credibility in Silicon Valley

By Kate Clark · Jun 20, 2024 6:00am PDT · 2 comments

In March, a group of VIPs piled into Qasr Al Sarab, a luxury resort two hours’ drive from Abu Dhabi, for an invite-only event co-hosted by Mubadala Investment Co., a $300 billion sovereign wealth fund based in the United Arab Emirates. It was the same hotel where, two years earlier, cast members of “Dune: Part Two” had gotten... In March, a group of VIPs piled into Qasr Al Sarab, a luxury resort two hours’ drive from...

Fisker CEO Henrik Fisker introduces the Fisker Pear hatchback in August. Photo: Frederic J. Brown/AFP

The Electric: One Creditor Stands Above Others in Fisker’s Bankruptcy

By Steve LeVine · Jun 20, 2024 4:30am PDT

Its cash reserves dwindling, electric vehicle maker Fisker last year obtained $510 million in funding from Heights Capital Management, a San Francisco–based investor in distressed assets. But when Fisker missed a November deadline for a securities filing, Heights gained the rights to all the company’s assets. Its cash reserves dwindling, electric vehicle maker Fisker last year obtained $510 million in...

Beauty influencer Debasree Banerjee doing her makeup live on YouTube. Photo via Sujit Jaiswal/AFP via Getty Images.

Reporter's Notebook

A Reality Check for Beauty Startups

By Ann Gehan · Jun 19, 2024 9:00am PDT · 3 comments

Beauty startup investors began this year with high hopes. In December, personal care giant Unilever said it was buying hair care brand K18, a star on TikTok since its 2020 launch. The industry took that as a sign that trendy brands had a fresh shot at selling to big conglomerates, which had mostly paused acquisitions after a deal binge in 2021.... Beauty startup investors began this year with high hopes. In December, personal care giant...

Screenshots from Ohai's character roleplay interface.

China’s Top AI Startups Enter U.S., Defying Political Tensions

By Juro Osawa and Qianer Liu · Jun 19, 2024 6:00am PDT

Chinese tech companies are facing more scrutiny in the U.S. than ever before. Yet some of China’s artificial intelligence startups are making a rush to grab U.S. customers. The reason: it’s too hard to make any money in China. One example is Beijing-based Moonshot AI, one of China’s most valuable AI startups. Its employees have... Chinese tech companies are facing more scrutiny in the U.S. than ever before. Yet some of...

Jensen Huang, CEO of Nvidia (center), and Antonio Nero, CEO of Hewlett Packard Enterprise Co. (left), take a photo with an attendee of today's HPE Discover Event at the Sphere in Las Vegas. Photo by Ian Maule/Bloomberg via Getty Images.

Nvidia Passes Microsoft in Value, Heightening Risks

By Martin Peers · Jun 18, 2024 5:00pm PDT

Jensen Huang, CEO of Nvidia (center), and Antonio Nero, CEO of Hewlett Packard Enterprise Co. (left), take a photo with an attendee of today's HPE Discover Event at the Sphere in Las Vegas. Photo by Ian Maule/Bloomberg via Getty Images.

Nvidia Passes Microsoft in Value, Heightening Risks

By Martin Peers · Jun 18, 2024 5:00pm PDT

Nvidia is No. 1! A 3.5% rally in the artificial intelligence chipmaker’s stock on Tuesday, as most other tech stocks fell, catapulted its market capitalization above that of both Microsoft and Apple for the first time. It ended the day worth $3.34 trillion, while Microsoft was valued at $3.31 trillion and Apple was at $3.29 trillion. Those are... Nvidia is No. 1! A 3.5% rally in the artificial intelligence chipmaker’s stock on Tuesday, as...

Photo via Zepto.

A Former YC Partner Makes a Big Bet on Rapid Delivery

By Kate Clark · Jun 18, 2024 3:05pm PDT · 1 comment

The last time I wrote about a startup—outside artificial intelligence—raising money at a higher valuation than in its last round was in May 2022, when blockchain analytics startup Chainalysis raised funds at an $8.6 billion valuation. That’s why I was intrigued to hear about a round that doubled the valuation of Zepto, an Indian rapid-delivery... The last time I wrote about a startup—outside artificial intelligence—raising money at a higher...

The Millennial Farmer, one of the creators that has worked with John Deere. Screenshot via YouTube

Creator Economy

Why 187-Year-Old John Deere Is Hiring a Creator

By Kaya Yurieff · Jun 18, 2024 1:23pm PDT

Big brands are really coming around to influencer marketing after years of only dabbling in it, I reported in this story on Friday. The shift is causing even 187-year-old John Deere to rethink its marketing plans. In April, the company announced it would hire a creator to run its short-form video strategy for a one-year contract that pays... Big brands are really coming around to influencer marketing after years of only dabbling in it, I...

Linda Yaccarino, CEO of X. Photo by Getty

Some Advertisers Are Bargain Hunting on X. It May Not Be Enough

By Erin Woo · Jun 18, 2024 11:42am PDT · 3 comments

Elon Musk’s X, formerly known as Twitter, has lost so many big-name advertisers that it’s starting to look attractive—at least for smaller marketers focused more on luring new customers than burnishing their brand name. But even that may not be enough to turn around X’s much-shrunken ad business. One advertiser who is... Elon Musk’s X, formerly known as Twitter, has lost so many big-name advertisers that...

Apple's Vision Pro headset. Photo by Getty.

Apple Suspends Work on Next Vision Pro, Focused on Releasing Cheaper Model in Late 2025

By Wayne Ma and Qianer Liu · Jun 18, 2024 8:00am PDT · 6 comments

Apple's Vision Pro headset. Photo by Getty.

Apple Suspends Work on Next Vision Pro, Focused on Releasing Cheaper Model in Late 2025

By Wayne Ma and Qianer Liu · Jun 18, 2024 8:00am PDT · 6 comments

Apple has told at least one supplier that it has suspended work on its next high-end Vision headset, an employee at a manufacturer that makes key components for the Vision Pro said. The pullback comes as analysts and supply chain partners have flagged slowing sales of the $3,500 device. The company is still working on releasing a more affordable... Apple has told at least one supplier that it has suspended work on its next high-end Vision...

Shanghai's skyline. Photo by Qi Yang via Getty Images.

Americans Are Impressed with China’s AI

By Stephanie Palazzolo · Jun 18, 2024 7:00am PDT · 2 comments

American pundits like former Google CEO Eric Schmidt like to say China is behind the U.S. in artificial intelligence by several years. But American AI researchers increasingly tell me that these people underestimate Chinese researchers. Instead, by restricting Chinese access to American tech, the U.S. has pushed the country to forge its own path... American pundits like former Google CEO Eric Schmidt like to say China is behind the U.S. in...

Nvidia CEO Jensen Huang. Illustration by Clark Miller; Huang photos via Getty Images.

Nvidia’s Jensen Huang Is on Top of the World. So Why Is He Worried?

By Anissa Gardizy and Qianer Liu · Jun 18, 2024 6:00am PDT · 2 comments

Around Christmas last year, Nvidia CEO Jensen Huang called a series of meetings with company executives to discuss a growing concern: whether Nvidia’s biggest customers were going to run out of data center space to install its artificial intelligence chips, which could hurt sales, according to someone who attended the meetings. Huang told... Around Christmas last year, Nvidia CEO Jensen Huang called a series of meetings with company...

U.S. Surgeon General Vivek Murthy speaking at a hearing on youth and mental health last June. Photo by Anna Moneymaker/Getty Images.

Social Media Can’t Ignore Kids’ Mental Health Issues Forever

By Martin Peers · Jun 17, 2024 5:00pm PDT

Call me crazy, but a product that has to carry a health warning label seems like it might have a bit of a problem attracting customers. And yet that’s the situation social media platforms—such as Meta Platforms’ Instagram and Facebook, Snap’s Snapchat and TikTok— might be in if the surgeon general has his way. As he opined in this New York Times... Call me crazy, but a product that has to carry a health warning label seems like it might have a...

Photo via Adobe Stock.

The Multi-Billion-Dollar Industry You’ve Never Heard Of And The Startups Working To Take It Down; A Look into the Mind of Vinod Khosla

By Stephanie Palazzolo · Jun 17, 2024 7:00am PDT

Photo via Adobe Stock.

The Multi-Billion-Dollar Industry You’ve Never Heard Of And The Startups Working To Take It Down; A Look into the Mind of Vinod Khosla

By Stephanie Palazzolo · Jun 17, 2024 7:00am PDT

The old adage that you should never get into a fight with someone who buys ink by the barrel load doesn’t resonate in the digital age as well as it used to. But there’s no doubt news publishers’ complaints about AI startups pirating their copyrighted material has drawn plenty of coverage. There may be a solution. A growing number of... The old adage that you should never get into a fight with someone who buys ink by the barrel load...