The Information

Subscriber Survey

For Californians Who Want Out, Texas Is the Top Destination

By Shane Burke · Jan 14, 2026 7:45am PST · 2 comments

In California, the highs and lows come together: a steep cost of living, but access to the state’s booming tech industry. Diversity and cultural richness, but also stark inequality and harsh commutes. World-class access to nature, but a real risk of natural disasters. And right now, California’s state taxes are in the spotlight, thanks to a... In California, the highs and lows come together: a steep cost of living, but access to the state’...

Subscriber Survey

Prediction Markets Win Attention, but Few Reader Bets

By Shane Burke · Dec 26, 2025 10:41am PST

Prediction markets, which offer wagers on real-world events, have gone from fringe to mainstream. More than three quarters of The Information’s readers say they are aware of prediction markets like Kalshi and Polymarket, according to our latest subscriber survey. But few are actually betting, with just one in five respondents saying they have... Prediction markets, which offer wagers on real-world events, have gone from fringe to mainstream....

Subscriber Survey

Survey: Daily AI Use Is High, but Mostly for Simple Tasks

By Shane Burke · Dec 2, 2025 8:00am PST · 2 comments

Four out of five readers of The Information say they use new AI tools daily, mostly as a search and information tool, according to our latest subscriber survey. The next most common use cited by subscribers is handling small, routine tasks at work such as drafting messages and summarizing content. A smaller but notable share is taking advantage... Four out of five readers of The Information say they use new AI tools daily, mostly as a search...

Survey: Half of Readers Traded Crypto in the Past Three Months

By Shane Burke · Oct 30, 2025 11:53am PDT · 1 comment

Subscriber Survey

Survey: Half of Readers Traded Crypto in the Past Three Months

By Shane Burke · Oct 30, 2025 11:53am PDT · 1 comment

About half of subscribers to The Information who responded to our latest survey said they bought or sold cryptocurrency, crypto exchange-traded funds or crypto treasury stocks in the past three months. Notably, more of our readers are buying than selling: 47% of all respondents said they bought crypto or something related in the past three... About half of subscribers to The Information who responded to our latest survey said they bought...

Subscriber Survey

Top AI Chatbots Lose Ground Among Our Readers

By Shane Burke · Sep 30, 2025 10:00am PDT · 1 comment

ChatGPT remains by far the most widely used chatbot among people responding to The Information Pro’s latest subscriber survey, but it lost ground over the past seven months. So did most other chatbots, possibly a sign that our readers are experimenting with fewer chatbots and have decided on those they want to primarily use. Overall, the use of... ChatGPT remains by far the most widely used chatbot among people responding to The Information...

Subscriber Survey

The Information Survey: More Than Half of Respondents Take a GLP-1

By Nick Wingfield · Sep 5, 2025 9:01am PDT · 2 comments

It’s not exactly news that Ozempic, Wegovy and other GLP-1 drugs are catching on, with some surveys showing nearly 12% of Americans have used the weight loss medications. The Information’s audience seems to be even more gung-ho about taking GLP-1s than the broader population. More than 50% of the respondents to our recent survey on the topic... It’s not exactly news that Ozempic, Wegovy and other GLP-1 drugs are catching on, with some...

Subscriber Survey

The Information Survey: Two in Three Readers Have Taken Self-Driving Cars

By Shane Burke · Aug 21, 2025 1:03pm PDT · 1 comment

Two out of three subscribers to The Information who responded to a survey have taken a ride in a self-driving car—and nearly 99% of riders were satisfied with the experience. The survey results are the latest confirmation that after years of development and testing, self-driving cars are finally revving up. Two out of three subscribers to The Information who responded to a survey have taken a ride in a...

The Information Survey: Nearly 75% of Respondents Are Vibe Coding—Most Like the Results

By Alex Perry · Jul 17, 2025 11:08am PDT · 2 comments

Subscriber Survey

The Information Survey: Nearly 75% of Respondents Are Vibe Coding—Most Like the Results

By Alex Perry · Jul 17, 2025 11:08am PDT · 2 comments

Vibe coding, or using artificial intelligence to translate plain-language ideas into code, is arguably the breakout tech buzzword of the year. The Information’s latest subscriber survey shows there’s plenty of user interest to back up that hype. Nearly three-quarters of readers who responded to our July survey said they’ve tried vibe coding, and... Vibe coding, or using artificial intelligence to translate plain-language ideas into code, is...

Subscriber Survey

Tech Users Clamor for New AI Devices—But Gripe About Existing Gadgets

By Akash Pasricha · Jun 19, 2025 10:00am PDT · 1 comment

Early tries at developing artificial intelligence–powered devices and wearables have been marked by some notable flops, like Humane’s AI pin. But tech enthusiasts remain open-minded about buying an AI device. Among The Information’s readers, seven in 10 said they would purchase an AI-powered device, according to our latest exclusive... Early tries at developing artificial intelligence–powered devices and wearables have been...

Subscriber Survey

Half of Tech Workers Report Staff Cuts, Hiring Pullbacks: The Information Subscriber Survey

By Akash Pasricha · Apr 24, 2025 10:00am PDT

Tech companies are rethinking their hiring and spending on key areas including software and marketing, amid fast-changing tariff policies and mounting recession fears. Meanwhile, many are hitting the pause button on capital projects, dealmaking and expanding in new markets. The Information’s latest exclusive reader survey detailed these moves as... Tech companies are rethinking their hiring and spending on key areas including software and...

Subscriber Survey

Even Crypto Holders Don’t Like Trump’s Crypto Policies

By Akash Pasricha · Mar 20, 2025 9:00am PDT

The Trump administration’s policies to relax regulations around cryptocurrencies are unpopular with The Information readers, even among cryptocurrency owners, according to our latest survey. Readers also are more pessimistic about the outlook for the technology sector than at any time since the collapse of Silicon Valley Bank two years ago. More... The Trump administration’s policies to relax regulations around cryptocurrencies are unpopular...

DeepSeek Is Popular, and Well-Liked, by Readers

By Akash Pasricha · Feb 27, 2025 10:35am PST

Subscriber Survey

DeepSeek Is Popular, and Well-Liked, by Readers

By Akash Pasricha · Feb 27, 2025 10:35am PST

Half of The Information’s readers have used DeepSeek, the artificial intelligence app developed in China, but only 10% of those users pay for it, according to our latest survey. OpenAI’s ChatGPT remains the dominant AI tool among readers, but Anthropic’s Claude and Google’s Gemini have grown considerably more popular in the past 16 months. ... Half of The Information’s readers have used DeepSeek, the artificial intelligence app developed...

Subscriber Survey

The Sharp Divide Over OpenAI’s Future Value

By Akash Pasricha · Jan 23, 2025 9:00am PST · 1 comment

Readers of The Information are sharply divided on the future value of OpenAI, with roughly one-fourth expecting the value of the ChatGPT maker to soar past $500 billion in three years—and an almost equal number expecting it to plunge below $100 billion. OpenAI was most recently valued at $157 billion in October. Separately, readers are... Readers of The Information are sharply divided on the future value of OpenAI, with roughly...

Subscriber Survey

Don’t Raise Tariffs, The Information’s Readers Say

By Scott Thurm · Dec 12, 2024 8:00am PST

Readers of The Information overwhelmingly oppose President-elect Donald Trump’s plans to increase tariffs and believe they will hurt the technology industry, according to our most recent survey. Survey respondents also turned pessimistic about the outlook for tech, despite a rising stock market since Trump won reelection last month. For... Readers of The Information overwhelmingly oppose President-elect Donald Trump’s plans to...

Subscriber Survey

Most Readers Oppose Return-to-Office Mandates

By Akash Pasricha · Nov 20, 2024 8:00am PST

Six in 10 readers of The Information oppose policies mandating that they work in an office every day, but executives and founders view such policies more favorably, according to our latest reader survey. A majority of respondents said their ideal is to be in the office three days a week or fewer. Respondents were slightly less optimistic than in... Six in 10 readers of The Information oppose policies mandating that they work in an office every...

Harris Holds Big Lead Over Trump in Reader Survey

By Scott Thurm · Oct 19, 2024 8:00am PDT · 3 comments

Subscriber Survey

Harris Holds Big Lead Over Trump in Reader Survey

By Scott Thurm · Oct 19, 2024 8:00am PDT · 3 comments

Less than three weeks before election day, Vice President Kamala Harris maintains a commanding lead over former President Donald Trump among The Information readers, according to our most recent survey. Roughly three-fourths of 1,248 respondents to the survey on Wednesday and Thursday said they plan to vote for Harris in the coming presidential... Less than three weeks before election day, Vice President Kamala Harris maintains a commanding...

Subscriber Survey

Don’t Break Up Google, The Information Readers Say

By Scott Thurm · Oct 15, 2024 12:09pm PDT

Google should not be forced to sell or spin off parts of its business, even though a judge found the company has violated antitrust laws, most respondents to a survey by The Information said. A majority of survey respondents also said they don’t think breaking up Google is realistic and a plurality said it would hurt rather than help the... Google should not be forced to sell or spin off parts of its business, even though a judge found...

Subscriber Survey

AI Tools Are Displacing Web Searches for The Information Readers

By Akash Pasricha · Sep 19, 2024 11:14am PDT · 2 comments

More than three-quarters of The Information readers say they have used artificial intelligence tools in place of traditional search engines such as Google, and nearly the same proportion say they use chatbots to help them at work. Readers also are more optimistic about the technology sector after a summer dip, according to The... More than three-quarters of The Information readers say they have used artificial intelligence...

Subscriber Survey

Big Tech Companies Compete Unfairly, The Information Readers Say

By Akash Pasricha · Aug 14, 2024 10:00am PDT

Five of the biggest technology companies compete unfairly, a majority of The Information readers said in our latest reader survey, which also found support for tougher government policies on big tech. Most survey respondents also said a recent judge’s ruling declaring Google a monopoly is good for the technology sector overall. The survey... Five of the biggest technology companies compete unfairly, a majority of The Information readers...

Harris Expands Lead Over Trump in New Reader Survey

By Scott Thurm · Jul 27, 2024 7:30am PDT · 23 comments

Subscriber Survey

Harris Expands Lead Over Trump in New Reader Survey

By Scott Thurm · Jul 27, 2024 7:30am PDT · 23 comments

Vice President Kamala Harris has more support among The Information readers than President Joe Biden did before he dropped out of the presidential race, according to our latest survey. Asked who they would vote for if the election were held today, survey respondents favored Harris over former President Donald Trump 76% to 19%. In a similar... Vice President Kamala Harris has more support among The Information readers than President Joe...