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Subscriber Survey

Below is a collection of every Subscriber Survey article by The Information.
Pro Pro
Subscriber Survey
economy

The Information Readers Turn Bearish

By Scott Thurm · March 16, 2023 9:30 AM PDT · 1 comment
What a difference a month makes. In early February readers of The Information were optimistic about 2023, with nearly three times as many respondents saying they expected conditions for tech companies to improve over the next six months as expected conditions to worsen. Now that sentiment has reversed. By more than 2-to-1, respondents to our... What a difference a month makes. In early February readers of The Information were optimistic...
Pro Pro
Subscriber Survey
economy ai

The Information Subscribers Are Upbeat About Tech After a Brutal 2022

By Scott Thurm · Feb. 28, 2023 10:00 AM PST · 2 comments
Readers of The Information are generally optimistic about the outlook for technology companies this year after a brutal 2022 marked by slowing growth, shrinking profits, widespread layoffs and plunging stock prices. That result emerges from a survey conducted in early February, which also found that readers are familiar with generative... Readers of The Information are generally optimistic about the outlook for technology companies...
Art by Clark Miller
Subscriber Survey
venture capital startups

The Information’s Return to Office Wellness Check

By Annie Goldsmith, Jon Steinberg and Mike Sullivan · Oct. 7, 2022 9:00 AM PDT · 2 comments
Silicon Valley’s workers are logging more hours than they were in 2020—but on the whole, they’re also happier about it. In a survey of 923 subscribers to The Information, tech executives and employees report feeling more satisfied with their working situations and healthier overall than they were at the outset of the pandemic in 2020. A majority... Silicon Valley’s workers are logging more hours than they were in 2020—but on the whole, they’re...
iStock. Art by Haejin Park.
The Technology 1,000-Plus Tech Leaders Do (and Don’t) Give Their Kids
By The Information Staff · March 25, 2022 12:11 PM PDT
iStock. Art by Haejin Park.
Subscriber Survey

The Technology 1,000-Plus Tech Leaders Do (and Don’t) Give Their Kids

By The Information Staff · March 25, 2022 12:11 PM PDT
Silicon Valley’s children spend far less time on screens than the average American kid, according to the Information’s first-ever Kids and Technology Survey. However, many get access to tablets and log onto social media younger than their peers across the nation. Surprising? Yes and no. Between privacy concerns, health risks to teenagers, and... Silicon Valley’s children spend far less time on screens than the average American kid, according...
Subscriber Survey
apple google

Elon Musk Is Tech Founder of the Decade, Subscribers Say

By Chris Noble · Jan. 8, 2020 11:21 AM PST · 2 comments
Tesla CEO and SpaceX founder Elon Musk edged out Facebook’s Mark Zuckerberg and Amazon’s Jeff Bezos as the most important tech company founder of the last decade, according to our most recent subscriber survey.Musk garnered almost entirely positive comments from subscribers, who lauded him for transforming the auto industry, pushing... Tesla CEO and SpaceX founder Elon Musk edged out Facebook’s Mark Zuckerberg and...
Mark Zuckerberg. Photo by Bloomberg
Subscriber Survey
policy uber/lyft

Zuckerberg to Have Biggest Impact on Tech in 2019, Subscribers Say

By Wendy Pollack · Dec. 28, 2018 11:06 AM PST · 7 comments
Facebook’s influence on elections and political discourse was the dominant tech story of 2018. The Information subscribers don’t expect much letup next year: Mark Zuckerberg received the most votes in our survey asking subscribers who will have the greatest impact on the tech industry in 2019.As the table below shows, subscribers... Facebook’s influence on elections and political discourse was the dominant tech story of...
Subscriber Survey
facebook

Facebook Revelations Damage Image in Tech Industry, Subscribers Say

By Wendy Pollack · Dec. 7, 2018 10:02 AM PST · 7 comments
The continuing stream of revelations about Facebook’s business practices are taking a severe toll on the company’s reputation within the tech industry, The Information’s latest subscriber survey shows. Just over three-fourths of respondents said they are less inclined to work at Facebook following this year’s... The continuing stream of revelations about Facebook’s business practices are taking a...
AI to Have Greater Impact Than Blockchain, Subscribers Say
By Wendy Pollack · June 29, 2018 2:39 PM PDT
Subscriber Survey
crypto ai

AI to Have Greater Impact Than Blockchain, Subscribers Say

By Wendy Pollack · June 29, 2018 2:39 PM PDT
Artificial intelligence will have a far larger impact on the tech industry than blockchain, 78% of respondents to The Information’s latest subscriber survey said. Respondents generally were skeptical of blockchain’s transformative potential: Only 8% of respondents expected blockchain to have a greater impact on the tech industry.... Artificial intelligence will have a far larger impact on the tech industry than blockchain, 78%...
A LimeBike shared electric scooter in San Francisco. Photo by Bloomberg
Subscriber Survey
startups

Rein In Scooters, Say Subscribers

By Wendy Pollack and Mike Sullivan · May 25, 2018 10:30 AM PDT
Cities should impose caps on the number of electric scooters and e-bikes, a slim 54% majority of respondents to The Information’s monthly subscriber survey said. And nearly two-thirds of respondents agreed that e-scooters and e-bikes should only be able to park in designated parking areas, rather than anywhere on sidewalks.The sudden... Cities should impose caps on the number of electric scooters and e-bikes, a slim 54% majority of...
Subscriber Survey
media/telecom google

The Information Subscribers Most Likely to Pay for Google Among Tech Services

By Wendy Pollack and Mike Sullivan · April 20, 2018 12:19 PM PDT · 5 comments
More than 40% of subscribers say they would be willing to pay for access to Google, if it meant that the company would no longer rely on users’ personal information to sell advertising, results of The Information’s latest survey show. Subscribers showed far less interest in paying for other services, including YouTube, Facebook and... More than 40% of subscribers say they would be willing to pay for access to Google, if it meant...
Subscriber Survey
google

Subscribers Say Tech Industry Should Address Housing Crisis

By Wendy Pollack and Mike Sullivan · March 22, 2018 2:35 PM PDT · 5 comments
The tech industry has a responsibility to do something about the housing shortage affecting major metropolitan areas, nearly two-thirds of The Information subscribers say. That means taking such steps as investing in affordable housing projects or advocating for zoning changes to make housing easier to build, the survey found.The rapid growth of... The tech industry has a responsibility to do something about the housing shortage affecting major...
Source: The Information
Amazon Likely to Pick Washington, D.C., Area for HQ2, Subscribers Say
By Wendy Pollack · Feb. 23, 2018 10:01 AM PST · 2 comments
Source: The Information
Subscriber Survey
amazon

Amazon Likely to Pick Washington, D.C., Area for HQ2, Subscribers Say

By Wendy Pollack · Feb. 23, 2018 10:01 AM PST · 2 comments
The Washington, D.C., metropolitan area is the most likely location of Amazon.com’s next headquarters, according to a survey of The Information subscribers. One-quarter of respondents to our latest poll predicted the second headquarters would be located in the District of Columbia or in the Maryland or Virginia suburbs, three locations... The Washington, D.C., metropolitan area is the most likely location of Amazon.com’s next...
Photo by Flickr/Michael Reuter
Subscriber Survey
venture capital

Subscribers Say Sequoia, Benchmark Are Valley’s Top VC Firms

By Serena Saitto and Mike Sullivan · Dec. 7, 2017 10:01 AM PST · 5 comments
Sequoia Capital was overwhelmingly considered the top venture capital firm in Silicon Valley in The Information’s first subscriber survey on the industry. Not only did Sequoia receive the most votes among 10 VC firms for consistently having access to the best deals, but subscribers also ranked it highest for closing the best deals and... Sequoia Capital was overwhelmingly considered the top venture capital firm in Silicon Valley in...
Source: The Information
Subscriber Survey
media/telecom google

Subscribers Say Big Tech Is Too Powerful

By Wendy Pollack and Mike Sullivan · Nov. 1, 2017 11:25 AM PDT · 5 comments
Large technology companies like Apple and Facebook wield too much power, say more than two-thirds of The Information subscribers responding to our latest survey. A nearly equal share believe big tech should face heavier regulation than it does now.The survey was undertaken last month, ahead of this week’s congressional hearings about the... Large technology companies like Apple and Facebook wield too much power, say more than two-thirds...
Art by Matt Vascellaro
Subscriber Survey
markets

Silicon Valley’s Favorite Dealmakers

By Serena Saitto · Aug. 21, 2017 7:01 AM PDT · 2 comments
For the second year in a row, Goldman Sachs was overwhelmingly the favorite choice of investment bank in our subscriber poll. Not only would more subscribers pick Goldman to handle their company’s IPO than any other firm, but Goldman bankers were nominated more often as favorites than those from any other firm.In both categories, Morgan... For the second year in a row, Goldman Sachs was overwhelmingly the favorite choice of investment...
Source: The Information
Subscribers Say Voluntary Steps Alone Won’t Stop Sexism in Tech
By Wendy Pollack and Mike Sullivan · Aug. 10, 2017 11:42 AM PDT
Source: The Information
Subscriber Survey

Subscribers Say Voluntary Steps Alone Won’t Stop Sexism in Tech

By Wendy Pollack and Mike Sullivan · Aug. 10, 2017 11:42 AM PDT
Gender bias and harassment are so pervasive in Silicon Valley that voluntary measures wouldn’t sufficiently address the problem, said more than three-fourths of respondents to The Information’s latest subscriber survey. An even larger share of respondents, 83%, said that the technology industry’s culture needs to change to... Gender bias and harassment are so pervasive in Silicon Valley that voluntary measures...
Source: The Information
Subscriber Survey

The Information’s Public Company Index

By The Information Staff · March 1, 2017 10:08 AM PST · 1 comment
Subscribers are feeling slightly more upbeat about Twitter, judging by the results of our latest subscriber survey. Meanwhile, attitudes towards Amazon Twitter’s sentiment score dropped to a negative 21%, a big improvement on the negative 47% score in March, which was an improvement on the negative 60% in February. Twitter appears to be... Subscribers are feeling slightly more upbeat about Twitter, judging by the results of our latest...
Source: The Information
Subscriber Survey
media/telecom startups

Subscribers Turn Sharply Negative on Uber

By Martin Peers · March 1, 2017 10:04 AM PST · 10 comments
Here’s one sign the furor over sexual harassment allegations at Uber has taken a toll. The Information subscribers turned sharply negative on Uber—and much more upbeat about Lyft—in our latest subscriber survey. Here’s one sign the furor over sexual harassment allegations at Uber has taken a toll. The...
Source: The Information
Subscriber Survey

The Information’s Private Company Index

By The Information Staff · Jan. 31, 2017 6:31 PM PST · 1 comment
Subscriber sentiment towards Uber continues to be overwhelmingly negative, improving only slightly in our latest monthly survey. In contrast, attitudes to Lyft are much more positive.Uber’s sentiment score was negative 75.5% for the April survey, compared with negative 79% a month earlier. It had plunged 59 percentage points in the March... Subscriber sentiment towards Uber continues to be overwhelmingly negative, improving only...
Source: The Information
The Information’s Public Company Index
By The Information Staff · Jan. 31, 2017 6:30 PM PST
Source: The Information
Subscriber Survey

The Information’s Public Company Index

By The Information Staff · Jan. 31, 2017 6:30 PM PST
Subscribers got a little more positive about Twitter in the latest subscriber survey. Attitudes towards the company have been the most negative of any company in recent months, with the sentiment score getting as low as minus 72% in October. But in January, the sentiment score rose 16 percentage points to minus 42%, its best score since last... Subscribers got a little more positive about Twitter in the latest subscriber survey. Attitudes...