Ai In Filmmaking

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Art by Clark Miller
The Big Read

How Runway Hopes to Outrun OpenAI, Google in the AI Video Race

By Gary Rivlin · Feb 28, 2025 6:00am PST · 2 comments
There are two basic ways for startup founders to respond when much larger competitors encroach on their realm. They can soldier on with heads down and voices low, in silent determination. Or they can do as the founders of Runway did when the likes of Google and OpenAI entered the AI video field Runway helped pioneer: They can respond with... There are two basic ways for startup founders to respond when much larger competitors encroach on...
Kirsten Dunst at the premiere of A24's Civil War earlier this year. Photo by Eric Charbonneau/Getty Images.
The Briefing

What Thrive Capital’s A24 Investment Means for Hollywood and AI

By Kate Clark · Jun 26, 2024 5:00pm PDT
I'd prefer that artificial intelligence stay out of filmmaking, but like any other industry, AI is bound to disrupt Hollywood, especially if it’s left up to venture capitalists. News this morning proves it. Independent film studio A24 announced that it has raised money from New York venture capital firm Thrive Capital, run by Josh Kushner—... I'd prefer that artificial intelligence stay out of filmmaking, but like any other industry, AI...
João Pedro Resende, Hotmart’s co-founder and CEO. Photo: Hotmart
Creator Economy

The New Influencer Gig: Teaching People to Use AI

By Kaya Yurieff · Mar 20, 2024 2:00pm PDT · 1 comment
As new artificial intelligence tools from companies such as OpenAI and Midjourney have exploded, a cottage industry of creators has developed to teach others how to use them. They’re offering paid classes on how to craft a better prompt for ChatGPT or use AI for filmmaking. AI-related courses and products are a “rapidly growing” category... As new artificial intelligence tools from companies such as OpenAI and Midjourney have exploded,...
A screening at the 2023 AI Film Festival. Photo via Runway/AI Film Festival.
Creator Economy

Runway Charms Filmmakers; Meta Exec Responds to TikTok Ban

By Abubakar Idris · May 9, 2024 2:47pm PDT · 1 comment
When Marvel used artificial intelligence in the opening title sequence of the television series “Secret Invasion,” last year, it signaled AI had found its way into Hollywood. That didn’t sit well with a lot of people in entertainment. On-strike actors last year attributed some of their grievances to the impact of AI on their jobs. One... When Marvel used artificial intelligence in the opening title sequence of the television series “...
Photo by Getty
AI Agenda

Behind Meta’s Effort to Make Llama 3 More Engaging

By Kalley Huang · Feb 29, 2024 7:10am PST
“Promoting or encouraging harmful or illegal activities is not acceptable,” Meta AI, an artificial intelligence assistant, told me the other day. “It's important to respect the safety and well-being of individuals and property.”I had asked the assistant, which is embedded in Meta Platforms’ apps and Ray-Ban smart glasses, how to kill the engine... “Promoting or encouraging harmful or illegal activities is not acceptable,” Meta AI, an...
Art by Clark Miller.
The Big Read

‘Don’t Put Your Head in the Sand’: Stars Are Quietly Inking Deals to License Their AI Doubles

By Julia Black · Aug 18, 2023 9:00am PDT · 2 comments
In 2008, while working with Will Smith on the set of a film that never ended up getting made, Remington Scott had an epiphany. The visual effects director was watching Smith stand in a photogrammetry booth, with dozens of cameras capturing the actor’s facial features from every possible angle. “Every single major star on that level,... In 2008, while working with Will Smith on the set of a film that never ended up getting made,...