Apple

Apple is a multinational technology company headquartered in Cupertino, Calif., and led by CEO Tim Cook. With a market capitalization of over $2 trillion, it is one of the largest companies in the world. Apple’s main competitors in the technology industry include Samsung, Google and Amazon. Apple is a latecomer to the artificial intelligence race, and the company also has ambitions to lead in augmented reality and video production.

Recent Articles about Apple

Art: Clark Miller; Getty Images.

SpaceX’s CFO Is the Quiet VIP of a Wild IPO

By Theo Wayt and Valida Pau · Jun 5, 2026 9:36am PDT

Over the last few months, SpaceX’s chief financial officer, Bret Johnsen, has been trying to pull off an intense two-part challenge: Fold xAI into SpaceX—the biggest merger ever—and then take the combined company public at $75 billion in the largest IPO ever. Johnsen, 57, has gotten it done by keeping his customary cool. Inside... Over the last few months, SpaceX’s chief financial officer, Bret Johnsen, has been trying to pull...

Art By Clark Miller.

How xAI Went From Chasing Anthropic to Powering It

By Grace Kay · Jun 5, 2026 6:00am PDT · 4 comments

SpaceX’s AI lab has had a chaotic year so far, churning through leaders and staff before bringing in outside help in an effort to catch up to Anthropic in coding. What isn’t widely known, however, is that xAI has played a long-running cat-and-mouse game with Anthropic as it has sought to tap into that lab’s technology to develop its own... SpaceX’s AI lab has had a chaotic year so far, churning through leaders and staff before bringing...

Elon Musk. Getty Images.

Where Musk and Altman See Eye to Eye

By Martin Peers · Jun 4, 2026 5:01pm PDT

Elon Musk and Sam Altman don’t often see eye to eye, as they made clear in their recent legal dispute. But when it comes to making outlandish projections about future growth, the two men seem to share a common philosophy.As we reported earlier on Thursday, SpaceX’s lead bank on its upcoming IPO, Goldman Sachs, has told investors it expects... Elon Musk and Sam Altman don’t often see eye to eye, as they made clear in their recent legal...

A SpaceX Falcon 9 reusable rocket booster on display outside the SpaceX facilities in Hawthorne, Calif. Ethan Swope/Bloomberg via Getty Images.

Wall Street Expects SpaceX to Burn $350 Billion of Cash Through 2030

By Cory Weinberg · Jun 4, 2026 10:41am PDT · 1 comment

A SpaceX Falcon 9 reusable rocket booster on display outside the SpaceX facilities in Hawthorne, Calif. Ethan Swope/Bloomberg via Getty Images.

Wall Street Expects SpaceX to Burn $350 Billion of Cash Through 2030

By Cory Weinberg · Jun 4, 2026 10:41am PDT · 1 comment

SpaceX, planning the largest initial public offering of all time next week, will already need to raise more cash by next year if private forecasts from analysts at Goldman Sachs come to fruition. SpaceX’s lead bank on the IPO, in aggressive forecasts shared with prospective investors this week, expects the company to burn $120 billion this year... SpaceX, planning the largest initial public offering of all time next week, will already need to...

Mike Blandina, Chief Information Officer at Snowflake. Screenshot via YouTube and Money20/20 TV.

Snowflake CIO Says He Used Layoffs to Convince Staff to Use AI

By Laura Bratton and Aaron Holmes · Jun 4, 2026 10:30am PDT

Tech firms ranging from Block to Meta Platforms have announced mass layoffs in the past year, frequently citing AI as allowing them to do more with less people. In a variation on that approach Snowflake says it used layoffs to force software engineers to use AI tools and become more productive.“At the time, my team hated me, but I thought it was... Tech firms ranging from Block to Meta Platforms have announced mass layoffs in the past year,...

The new electric Chevy Bolt, released after its prior cancellation. Photo: Josh Lefkowitz/Getty

Exclusive: With Some 100 Rehired Cruise Employees, GM Pursues Eyes-Off Autonomous Cars

By Steve LeVine · Jun 4, 2026 9:00am PDT

Eighteen months after killing off Cruise, its independent robotaxi subsidiary, General Motors has hired back more than 100 members of the unit’s former team, including senior managers who have moved back into their old roles. Eighteen months after killing off Cruise, its independent robotaxi subsidiary, General Motors has...

Andy Konwinski, co-founder of Databricks and Perplexity AI. Photo by Marc Fong

Billionaire Databricks and Perplexity Co-Founder Pitches AI Researchers to Not Work for Big Tech

By Laura Bratton · Jun 4, 2026 7:00am PDT · 2 comments

The billionaire co-founder of Databricks and Perplexity AI, Andy Konwinski, is singularly focused on plugging the years-long drain of talent from academia to Big Tech.He wants to encourage academics to focus on publishing more openly available research, a reaction to the move by frontier AI companies to reduce the amount of AI research they... The billionaire co-founder of Databricks and Perplexity AI, Andy Konwinski, is singularly focused...

Art by Clark Miller.

Tech’s 2026 Halftime Report: From AI Hype to Hard Limits

By The Information Staff · Jun 4, 2026 6:22am PDT

Art by Clark Miller.

Tech’s 2026 Halftime Report: From AI Hype to Hard Limits

By The Information Staff · Jun 4, 2026 6:22am PDT

The first half of 2026 has been a reality check for the tech industry. After two years defined by the rush to build, fund and deploy generative AI, the biggest questions are moving beyond model rankings and chip counts. The year’s defining stories are increasingly about what happens when huge ambitions collide with harder limits on cost,... The first half of 2026 has been a reality check for the tech industry. After two years defined by...

Michael Nagle/Bloomberg/Getty Images.

Cybersecurity’s AI Paradox

By Martin Peers · Jun 3, 2026 5:00pm PDT

It's no secret that criminals are using AI to streamline computer hacks in hopes of emptying out people’s bank accounts (never has it looked more appealing to stash cash under the mattress!). Cybersecurity executives, meanwhile, are rubbing their hands with glee at the influx of business they expect to get as a result. “What I see is AI... It's no secret that criminals are using AI to streamline computer hacks in hopes of emptying out...

Partner Content

How to Streamline Employee Engagement Surveys with the Google Gemini app

By The Information Partnerships · Jun 3, 2026 8:40am PDT

Employee engagement and satisfaction surveys sound simple: Ask your workers about their experience, and then see what they have to say. But in practice, these survey cycles often turn into months-long marathons, with HR teams sometimes taking weeks to agree on the right questions and then manually combing through messy, unstructured data after... Employee engagement and satisfaction surveys sound simple: Ask your workers about their...

Art via Shutterstock/Mike Sullivan

The Unintended Consequences of Codex’s Comeback

By Stephanie Palazzolo · Jun 3, 2026 7:01am PDT · 1 comment

OpenAI’s Codex—which was once pitched as a coding agent for developers and is now being framed as a more general-purpose agent for knowledge workers—is having a moment, as OpenAI chief revenue officer Denise Dresser put it on Tuesday. As I wrote about in this story from Tuesday, lots of developers are making the switch from Anthropic’s more... OpenAI’s Codex—which was once pitched as a coding agent for developers and is now being framed as...

OpenAI chief revenue officer, Denise Dresser, speaks today. Screenshot via OpenAI.

OpenAI (and Microsoft) Make New AI Pitches to Businesses

By Martin Peers · Jun 2, 2026 5:01pm PDT

OpenAI chief revenue officer, Denise Dresser, speaks today. Screenshot via OpenAI.

OpenAI (and Microsoft) Make New AI Pitches to Businesses

By Martin Peers · Jun 2, 2026 5:01pm PDT

The poor souls responsible for technology buying decisions at companies must be overwhelmed these days. Not only does seemingly every other tech firm want to send consultants—invariably calling themselves forward-deployed engineers as though they’re on maneuver in the desert—to help companies learn how to use their AI services, but the array of... The poor souls responsible for technology buying decisions at companies must be overwhelmed these...

Sam Altman via Getty Images

Inside OpenAI’s Decision to Combine Codex and ChatGPT

By Stephanie Palazzolo · Jun 2, 2026 1:45pm PDT · 5 comments

Early last year, after Anthropic released a preview of its coding tool, Claude Code, OpenAI realized it had allowed the then-smaller AI rival to surpass it in coding. Around that time, OpenAI threw resources behind a new dedicated team that would focus specifically on developing AI tools for coding. Nearly 18 months later, OpenAI... Early last year, after Anthropic released a preview of its coding tool, Claude Code, OpenAI...

Art by Clark Miller.

5 Ways Companies Keep AI Bills in Check

By Aaron Holmes and Laura Bratton · Jun 2, 2026 10:31am PDT

Snowflake CEO Sridhar Ramaswamy on Monday became the latest executive to voice concerns over rising AI costs.“Are we worried about how much we are spending on AI inference across our internal teams? Absolutely,” he told my colleague Laura during Snowflake’s annual conference in San Francisco. (Snowflake is a major customer of Anthropic, OpenAI... Snowflake CEO Sridhar Ramaswamy on Monday became the latest executive to voice concerns over...

Art by Mike Sullivan

Cognition Aims to Be the Switzerland of AI Agents with App Makeover

By Rocket Drew · Jun 2, 2026 7:01am PDT

AI coding startup Cognition is revamping its app to help users manage coding agents from many providers, executives told The Information. Cognition is betting that being a neutral platform will strengthen its hand in the increasingly competitive market for AI coding tools.The change, to be announced on Tuesday, involves the Windsurf application... AI coding startup Cognition is revamping its app to help users manage coding agents from many...