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Topic: e-commerce
 

Walmart Builds, Buys Digital Brands in Search for Shoppers

By Priya Anand · Oct 17, 2018 7:01 AM PDT · 1 comment

Andy Dunn, the founder and then-CEO of menswear company Bonobos, declared two years ago that big companies were nearly incapable of creating cool online brands aimed at millennials.

Then a funny thing happened: He sold Bonobos to Walmart last year and became responsible for doing just that for the world’s largest retailer. At Walmart, Mr. Dunn is now a senior vice president of digitally ...