Instagram

Instagram is a social media platform that enables users to share photos and videos with their followers owned by Meta. With over one billion monthly active users, Instagram has become a powerful tool for businesses to connect with their customers, build brand awareness, and drive sales. Adam Mosseri is the head of Instagram. Competitors include other social media platforms such as Facebook, Twitter, TikTok and Snapchat.

Recent Articles about Instagram

Tim Cook. Photo via Getty

Why Tim Cook Is Right to Avoid Big Acquisitions

By Martin Peers · Aug 26, 2025 5:00pm PDT

Apple shareholders should be glad Eddy Cue isn’t running the iPhone maker. As a story we published today revealed, Cue has been an advocate for Apple making big acquisitions—including of Netflix and Tesla in the past—that CEO Tim Cook rebuffed. More recently, Cue has suggested that Apple should do bolder deals in artificial intelligence. The... Apple shareholders should be glad Eddy Cue isn’t running the iPhone maker. As a story we...

Snap CEO Evan Spiegel. Photo via Getty

Creator Economy

How Snap Can Turn on the Creator Spigot

By Kaya Yurieff · Aug 26, 2025 1:12pm PDT

Where does Snap go from here? The nearly fourteen-year-old company is struggling to grow its ad business, particularly compared to larger Meta Platforms and Google’s YouTube. At the same time, CEO Evan Spiegel remains laser focused on his long-time, big bet: the company’s augmented reality glasses, Spectacles. To keep funding the AR project,... Where does Snap go from here? The nearly fourteen-year-old company is struggling to grow its ad...

Art by Clark Miller

Why MIT’s Viral AI Study Struck A Nerve

By Abram Brown · Aug 23, 2025 7:00am PDT · 1 comment

Welcome, Weekenders!I’m delighted to introduce Weekend’s latest addition: Jemima McEvoy, who joins as a reporter.Jemima comes from Forbes, where she was a staff writer and a distinguished member of the Wealth Team, the group of reporters who assemble the Forbes 400 and World’s Billionaires lists and chronicle these moguls throughout the year.... Welcome, Weekenders!I’m delighted to introduce Weekend’s latest addition: Jemima McEvoy, who...

Art by Clark Miller; Getty Images.

Struggling Snap Considers Outside Funding for AR Glasses

By Kaya Yurieff, Erin Woo and Jemima McEvoy · Aug 22, 2025 6:09am PDT · 2 comments

Art by Clark Miller; Getty Images.

Struggling Snap Considers Outside Funding for AR Glasses

By Kaya Yurieff, Erin Woo and Jemima McEvoy · Aug 22, 2025 6:09am PDT · 2 comments

For nearly as long as Evan Spiegel has run Snap Inc., his big bet has been on Spectacles, the company’s augmented reality glasses. All together, he has poured $3 billion into the effort—a fraction of what Mark Zuckerberg at Meta Platforms has invested in wearable technology, but a major expense for a company of Snap’s modest size. Spiegel... For nearly as long as Evan Spiegel has run Snap Inc., his big bet has been on Spectacles, the...

Trey Ogilvie and Conduit Commerce employees Rohan Shah, Anand Prabhu and Rahul Sinha (left to right).

Creator Economy

One E-Commerce Startup Makes a Bet on TikTok Shop

By Ann Gehan · Aug 21, 2025 2:00pm PDT

TikTok Shop, the short-form video app’s e-commerce platform, made a big splash nearly two years ago when it first launched in the U.S. Even though it’s reduced the initial deep discounts for shoppers and sellers, quieting some of the initial buzz over the service, some startups are still betting TikTok’s social shopping features will grow.One is... TikTok Shop, the short-form video app’s e-commerce platform, made a big splash nearly two years...

Bella Freud, the creator of the “Fashion Neurosis” video podcast. Photo courtesy of Vox Media

Creator Economy

Vox Media Inks Partnership with Bella Freud’s Podcast

By Kaya Yurieff · Aug 20, 2025 2:09pm PDT

Every episode of Bella Freud’s video podcast begins the same way: A doorbell rings, and she welcomes a guest—ranging from supermodel Kate Moss to designer Christian Louboutin—to lay down on a couch in her London home. A camera attached to the couch captures a flattering angle of the person’s face from above. The setup is a... Every episode of Bella Freud’s video podcast begins the same way: A doorbell rings, and she...

Beehiiv CEO Tyler Denk (left) speaks with The Information's Akash Pasricha.

Creator Economy

How Beehiiv Is Taking on Substack

By Kaya Yurieff and Akash Pasricha · Aug 19, 2025 3:16pm PDT

Newsletter publishers are having a moment again. Beehiiv, a four-year-old competitor to the larger and older Substack, is on pace to double its total revenue this year, to $30 million, CEO and co-founder Tyler Denk told my colleague Akash Pasricha on Tuesday during an interview on TITV, The Information’s new daily streaming show. Investors... Newsletter publishers are having a moment again. Beehiiv, a four-year-old competitor to the...

Lip-Bu Tan, CEO of Intel, leaves a meeting at the White House on Monday. Photo via Getty.

Trump’s Intel Play

By Martin Peers · Aug 14, 2025 5:00pm PDT

Lip-Bu Tan, CEO of Intel, leaves a meeting at the White House on Monday. Photo via Getty.

Trump’s Intel Play

By Martin Peers · Aug 14, 2025 5:00pm PDT

We’re in a new era of government intervention in corporate America. The latest example is Bloomberg’s report on Thursday that the Trump administration was in talks to “take a stake” in Intel. Just on Monday, President Donald Trump said he and Nvidia CEO Jensen Huang had agreed that Nvidia would pay the government 15% of whatever revenues it... We’re in a new era of government intervention in corporate America. The latest example is ...

Chart by Shane Burke

Creator Economy

Why Payouts Keep Rising at Online Course Provider Kajabi

By Kaya Yurieff · Aug 14, 2025 2:22pm PDT

Kajabi, a 15-year-old software service best known for selling online courses, supercharged sales a few years ago when—armed with a big check from Tiger Global Management—it started heavily marketing itself to creators, who pay a monthly fee to host courses and sell other digital goods, such as newsletters, podcasts, coaching and memberships.The... Kajabi, a 15-year-old software service best known for selling online courses, supercharged sales...

Photo via Getty

Creator Economy

Who Will Run a U.S. TikTok?

By Sylvia Varnham O'Regan and Kaya Yurieff · Aug 12, 2025 2:00pm PDT

If TikTok does eventually sell its U.S. business, who is going to lead the new company?That’s a question we’ve been mulling as TikTok nears the September 17 deadline for a law to go into effect that will ban the video app in the U.S. unless it breaks off from its Chinese parent company. And now we have a little more insight into the possible... If TikTok does eventually sell its U.S. business, who is going to lead the new company?That’s a...

Carrie Colbert, Curate’s founder, and RJ Larese, a venture partner and head of “influential investing.” Photo credit: Becki Smith of Smith House Photo and courtesy of Larese.

Creator Economy

VC Firm Taps Creators as LPs, Startup Advisers

By Kaya Yurieff · Aug 6, 2025 2:02pm PDT

When Pepsi acquired probiotic soda maker Poppi in May for nearly $2 billion, influencer Alix Earle also won big. The TikTok star, who promoted the brand on social media and appeared in the company’s Super Bowl commercial, got equity in the company rather than just the typical cash payment. Curate Capital, a venture capital firm that invests... When Pepsi acquired probiotic soda maker Poppi in May for nearly $2 billion, influencer Alix...

Photo via Getty

Snap’s Ad Slowdown Overshadows Video Gains

By Kaya Yurieff · Aug 5, 2025 3:31pm PDT

Photo via Getty

Creator Economy

Snap’s Ad Slowdown Overshadows Video Gains

By Kaya Yurieff · Aug 5, 2025 3:31pm PDT

Snap’s bleak second-quarter results were a letdown after a parade of upbeat reports from Meta Platforms, YouTube and Reddit. The Snapchat owner’s revenue rose 9% to nearly $1.35 billion during the second quarter, a slowdown from the 14% to 15% growth Snap saw in recent quarters. Snap’s bleak second-quarter results were a letdown after a parade of upbeat reports from Meta...

Adam Presser. Photo by Getty

Creator Economy

TikTok Leadership Shake-Up Lifts Presser’s Role

By Sylvia Varnham O'Regan · Jul 31, 2025 3:00pm PDT

As TikTok nears another deadline to sell its U.S. business, the company is shaking up some of its senior roles. In a note to staff Thursday, which The Information reviewed, TikTok CEO Shou Zi Chew said that Adam Presser, TikTok’s head of operations and trust & safety, will become head of USDS—a unit the company created to secure U.S.... As TikTok nears another deadline to sell its U.S. business, the company is shaking up some of its...

Meta Platforms CEO Mark Zuckerberg. Photo by Getty

Meta Is on the Hunt for AI Video Deals

By Rocket Drew, Stephanie Palazzolo and Kalley Huang · Jul 31, 2025 12:09pm PDT

Meta Platforms is prowling for partnerships with startups that use artificial intelligence to create and edit videos, as the social media giant’s AI dealmaking blitz enters new terrain. In recent weeks, Meta and Pika, which develops AI that can generate realistic videos, have discussed a partnership, including a possible acquisition or a deal to... Meta Platforms is prowling for partnerships with startups that use artificial intelligence to...

Photo via Getty

Creator Economy

Meta Says AI Is Boosting Social Engagement

By Kalley Huang and Kaya Yurieff · Jul 30, 2025 4:37pm PDT

Artificial intelligence was the star of Meta Platforms’ second-quarter earnings call on Wednesday. Meta’s long-term path to making money from AI is fuzzy. But right now, some of the most material benefits from Meta’s investments in AI are improvements to “ranking,” or how the company shows users relevant content on its social media apps.... Artificial intelligence was the star of Meta Platforms’ second-quarter earnings call on...

Still from our interview with LTK co-founder Amber Venz Box on the July 24 episode of TITV.

The Creator Startup Banning AI Bots

By Kaya Yurieff · Jul 29, 2025 2:00pm PDT

Still from our interview with LTK co-founder Amber Venz Box on the July 24 episode of TITV.

Creator Economy

The Creator Startup Banning AI Bots

By Kaya Yurieff · Jul 29, 2025 2:00pm PDT

Nearly everywhere I look, I’m seeing signs of how artificial intelligence is shaking up the way we engage online, from shopping to social media. OpenAI is reportedly working on a new checkout feature, betting that more consumers will turn to chatbots like its ChatGPT to find and purchase products. At the same time, I’m seeing an influx of... Nearly everywhere I look, I’m seeing signs of how artificial intelligence is shaking up the way...