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Salesforce Tower in San Francisco. Benjamin Fanjoy/Getty Images.
Sunday Insights

How Salesforce Is Overhauling the Way It Charges for AI

By Laura Bratton and Kevin McLaughlin · Aug 30, 2026 8:00am PDT · 3 comments
As software firms sell more AI, they are shifting from subscription fees to charging based on how much customers use it and whether it actually helps their business. Salesforce shows how complicated this transition may be. A provider of software for managing customer relationships and other tasks, Salesforce is starting to let businesses choose... As software firms sell more AI, they are shifting from subscription fees to charging based on how...
Nvidia CEO Jensen Huang.
The Briefing

Nvidia, Salesforce Are in Spotlight This Week

By Martin Peers · Aug 23, 2026 3:01pm PDT
Some of the hardest-working people in tech right now have to be the corporate communications folks at Nvidia, which is pretty much never out of the news. Aside from updates on its latest AI chips, Nvidia seems to be investing in almost every part of the AI sector, from data center developers to AI model makers to data-labeling providers. And... Some of the hardest-working people in tech right now have to be the corporate communications...
Samuel Berry, chief information officer at the Agriculture Department. YouTube.
Applied AI

U.S. Dept. of Agriculture Taps C3 AI to Trim Salesforce Footprint

By Laura Bratton · Aug 11, 2026 11:11am PDT · 2 comments
The U.S. Department of Agriculture, which spends about $3 billion a year on IT, uses Salesforce for “pretty much everything” including case management and maintaining its public facing portals and websites, according to chief information officer Sam Berry. But over the last year, the sprawling agency reduced its use of Salesforce for some tasks... The U.S. Department of Agriculture, which spends about $3 billion a year on IT, uses Salesforce...
Dylan Field, CEO of Figma. Photo by Michael Nagle/ Getty Images
Applied AI

Why Salesforce and Figma Are Placing Opposing Bets on the Future of Apps

By Laura Bratton · Sep 10, 2026 12:36pm PDT
Salesforce seems unafraid of a future in which people use an AI chatbot like Claude to access Salesforce enterprise apps and underlying databases to get work done, rather than visiting those apps themselves. Figma, an enterprise design app, naturally wants a different future.Dylan Field, Figma’s CEO, said Wednesday that as the company’s in-house... Salesforce seems unafraid of a future in which people use an AI chatbot like Claude to access...