Tiktok Ban

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Creator Economy

The Aftermath of India’s TikTok Ban Holds Lessons for the U.S.

By Kaya Yurieff · Feb 11, 2025 2:05pm PST
TikTok now has 53 days to figure out a deal to keep it alive in the U.S.—otherwise it will have to go dark again under a law passed last year. While President Donald Trump delayed enforcement of that law until early April and has signaled he wants to find a way for TikTok to stay in the U.S., it’s worth looking at what happened to the video app’... TikTok now has 53 days to figure out a deal to keep it alive in the U.S.—otherwise it will have...
Left to right: Oracle founder Larry Ellison, TikTok CEO Shou Zi Chew, Meta CEO Mark Zuckerberg and YouTube CEO Neal Mohan. Photos via Getty.

Who Wins and Who Loses From a TikTok Ban

By The Information Staff · Jan 17, 2025 1:36pm PST · 1 comment
It’s not just Meta Platforms, Snap and Google’s YouTube that stand to benefit if TikTok shutters in the U.S. as a result of Friday’s Supreme Court decision upholding the ban-or-sell law against the Chinese-owned app. Several small social and video apps, including Flip, Clapper and Whatnot, could also come out ahead. ... It’s not just Meta Platforms, Snap and Google’s YouTube that stand to benefit if...
In the face of a potential ban, TikTok users are joining another Chinese-owned social app, RedNote or Xiaohongshu in Chinese. Image by Getty
Creator Economy

As TikTok Ban Looms, Competitors Are Circling

By Kaya Yurieff and Juro Osawa · Jan 14, 2025 2:00pm PST
As we near Sunday’s effective date of a U.S. law that could ban TikTok, a growing number of U.S. TikTok users are joining another Chinese-owned social app: RedNote. The app, known as Xiaohongshu in Chinese, is similar to Instagram. The movement has helped turn RedNote into one of the most downloaded apps in the U.S. almost overnight. Some... As we near Sunday’s effective date of a U.S. law that could ban TikTok, a growing number of U.S....
Influencer Marketing Growth to Slow on TikTok Ban, Tariffs
Creator Economy

Influencer Marketing Growth to Slow on TikTok Ban, Tariffs

By Kaya Yurieff · Mar 12, 2025 3:45pm PDT · 2 comments
Influencer marketing budgets are still expected to grow in the U.S., but the fate of TikTok’s future in the country, as well as economic uncertainty spurred by the Trump administration’s tariffs, could contribute to a slowdown in growth this year. Spending on U.S. influencer marketing is expected to rise 15% to $10.5 billion in 2025,... Influencer marketing budgets are still expected to grow in the U.S., but the fate of TikTok’s...