Kaya Yurieff
About
Kaya Yurieff is a Team Leader at The Information, responsible for shaping creator economy coverage and growing the franchise.
She joined The Information in April 2021 to launch the Creator Economy newsletter and cover the fast-growing sector. She regularly writes about social networks, including Meta Platforms, TikTok, YouTube, Snap and Twitter, as well as startups focused on creators.
The Creator Economy newsletter was a 2022 Webby Honoree and won an honorable mention Best in Business award from the Society for Advancing Business Editing and Writing (SABEW) in April 2022. Kaya also launched The Information’s Creator Economy Database, which includes data on private companies in the sector, such as funding information and lead investors. She makes regular media appearances, including on podcasts and industry panels.
Previously, she covered technology and social media platforms at CNN. She started her journalism career writing breaking news at TheStreet. She is fluent in Polish. Based in New York, she can be reached at [email protected]. Follow her on Twitter @kyurieff.
Articles
Forum Posts
Submit your burning questions about the creator economy!
Posted byKaya Yurieff
The Creator Economy newsletter is gearing up for another Mailbag where we answer reader questions. Please comment below with your questions, or feel free to email me directly at [email protected] if you'd prefer to stay anonymous. I will answer these questions in upcoming newsletters. Look forward to hearing what's on your mind. See past editions here: The Information
Follow-up from the Creator Economy Subscriber Call
Posted byKaya Yurieff
Hi everyone! Thanks so much for joining our subscriber-only call just now focused on the creator economy. We didn't get to all our questions, so would love if you post anything here and i'm happy to answer!The Information
Social Networks Eye Accessibility
Posted byKaya Yurieff
Captions are increasingly common across videos on social media, but platforms like Twitter and Instagram are also adding alternative text, a key feature for blind users who are using heavily-visual apps. I spoke with Lachi, a recording artist and songwriter who is legally blind, who said these platforms actually need to incentivize people to use these tools. One way is by ...The Information
Instagram's Wild Week
Posted byKaya Yurieff
It feels like a turning point moment for Instagram -- does it try to emulate TikTok with more recommendations/video content or stick with what's worked in the past: focusing on friends/accounts people have actively followed. If platforms do go the recommendation route, I am interested in how they will help creators long-term. It's great for emerging creators to hav...The Information
Having 1 million social media followers isn't what it used to be
Posted byKaya Yurieff
More than 39,000 accounts on TikTok now have at least 1 million followers, according to data from social media analytics provider Social Blade. That’s about 6,200 more than on YouTube and nearly 16,000 more than on Instagram. The best option for creators may be to either find narrow niches or create a really strong community around a topic or themselves. Not enough to have ...The Information