The Briefing by Martin Peers, Jessica Lessin and the team at The Information

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The Briefing

By Martin Peers, Jessica Lessin and the team at The Information

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Recent Editions

A VR design meeting in Project Hubble. Each room is a virtual testing space for AR apps. Credit: Unity

Inside Unity’s Project Hubble, a Different Spin on VR For Work

By Mathew Olson · Oct 4, 2021 11:00am PDT

If you want to get a sense of how digital design work could be transformed by AR and VR, look to Unity’s Project Hubble. The gaming engine’s XR design team, which has long been spread across several time zones, started using Hubble in VR for its weekly design review meetings when Covid hit. Hubble is a curious thing to experience as an... If you want to get a sense of how digital design work could be transformed by AR and VR, look to...

ConsenSys CEO Joseph Lubin. Photo by Bloomberg. Art by Mike Sullivan

Q&A

ConsenSys CEO Lubin: SEC Isn’t Hurting Crypto Innovation

By Hannah Miller · Oct 4, 2021 6:01am PDT · 1 comment

The crypto industry’s leaders and U.S. regulators have few kind words to say about each other these days. Coinbase CEO Brian Amstrong has slammed the Securities and Exchange Commission for “some really sketchy behavior.” SEC Chair Gary Gensler has likened the industry to the Wild West—or a casino. But Joseph Lubin, 57,... The crypto industry’s leaders and U.S. regulators have few kind words to say about each...

Chile's Atacama Desert, the source of a third of the world's lithium supply. Photo: Cristobal Olivares/Bloomberg

A Looming New Supply Shortage Threatens the EV Industry’s Hopes for the 2020s

By Steve LeVine · Oct 3, 2021 2:00pm PDT

Welcome back to The Electric.A reminder to RSVP for the next Live Chat—Winning the EV Wars: The Establishment vs. The Upstarts. In the first subscriber-only event, I am delighted to present a conversation with Ford Motor's Darren Palmer. Palmer is general manager of Ford's electric vehicle program and a founding member of the company’s “Team... Welcome back to The Electric.A reminder to RSVP for the next Live Chat—Winning the EV Wars: The...

Facebook headquarters in Menlo Park, Calif. Photo by Bloomberg

Facebook Staff Demand Answers as Latest Crisis Hits

By Sylvia Varnham O'Regan · Oct 2, 2021 10:16am PDT · 6 comments

Facebook headquarters in Menlo Park, Calif. Photo by Bloomberg

Facebook Staff Demand Answers as Latest Crisis Hits

By Sylvia Varnham O'Regan · Oct 2, 2021 10:16am PDT · 6 comments

The mood on Monday at the meeting of Instagram managers with Adam Mosseri, head of the photo-sharing app, was subdued. Instagram had just announced that it would be shelving plans for a version of the app for children under 13, following a Wall Street Journal exposé about Instagram’s impact on teens. On the video call, the employees... The mood on Monday at the meeting of Instagram managers with Adam Mosseri, head of the...

Zillow co-founder and CEO Rich Barton. Photo by Bloomberg.

Zillow Throws Down Gauntlet to FTC

By Martin Peers · Oct 1, 2021 5:00pm PDT

Zillow Group isn’t typically counted in the list of big bad tech companies that deserve antitrust restraint, but it has become clear that, under Lina Khan, the Federal Trade Commission is casting a wide net for tech targets. As we reported on Thursday, Khan has reopened a review of Zillow’s $500 million purchase of ShowingTime, which schedules... Zillow Group isn’t typically counted in the list of big bad tech companies that deserve antitrust...

HR and Bill-Paying Startups Lead Software Growth Curve

By Kevin McLaughlin and Mahira Dayal · Oct 1, 2021 9:00am PDT

The pandemic triggered a boom in software firms selling tools to other businesses, most obviously videoconferencing and employee collaboration. But while that burst of new business is petering out for some companies now that people are starting to return to the office, most enterprise software firms are still seeing accelerating growth. An... The pandemic triggered a boom in software firms selling tools to other businesses, most obviously...

Instacart chief revenue officer and former Amazon ad sales executive Seth Dallaire in 2016. Photo by Bloomberg

Instacart Raids Another Tech Giant for Ad Talent: Amazon

By Mark Di Stefano and Sahil Patel · Oct 1, 2021 6:00am PDT

Much has been written about the “Facebookification” of Instacart, after the grocery-delivery firm recruited a string of top executives, including CEO Fidji Simo, from the social media giant. But another Instacart talent raid has been largely overlooked—one it conducted on Amazon, including the retailer’s advertising sales... Much has been written about the “Facebookification” of Instacart, after the...

Senator Marsha Blackburn at today's hearing. Photo by Bloomberg.

The Limits of Washington’s Facebook Theater

By Martin Peers · Sep 30, 2021 5:00pm PDT

Senator Marsha Blackburn at today's hearing. Photo by Bloomberg.

The Limits of Washington’s Facebook Theater

By Martin Peers · Sep 30, 2021 5:00pm PDT

There’s so much theater in the frequent congressional interrogation of tech executives nowadays that you could almost stage these hearings on Broadway. It certainly would be a long-running show, though one that plays to mostly empty seats given how boringly repetitive these hearings have become. That was demonstrated with today’s installment, as... There’s so much theater in the frequent congressional interrogation of tech executives nowadays...

Ledger’s new editor-in-chief, Ariel Wengroff. Photo: Ledger

Infrastructure Bill Is Back; Ledger Hires an Editor-in-Chief (Exclusive)

By Hannah Miller · Sep 30, 2021 4:07pm PDT

As TI Crypto Global went to press today, the crypto industry was waiting to see whether the bipartisan infrastructure bill would pass in the House of Representatives. The bill, which already passed in the Senate, contains new tax-reporting requirements for crypto businesses that critics have argued are impossible for some types of companies... As TI Crypto Global went to press today, the crypto industry was waiting to see whether the...

Deel co-founders Shuo Wang and Alex Bouaziz. Photo provided by Business Wire

Coatue Expected to Invest in Remote Hiring Startup Deel at $5.5 Billion Valuation

By Berber Jin and Kate Clark · Sep 30, 2021 3:37pm PDT · 1 comment

Deel, a startup that develops payroll tools to help companies hire remote workers internationally, is in discussions to raise a new round of funding at a valuation of $5.5 billion, said four people with direct knowledge of the round. Coatue Management, the New York-based investment firm that has raised over $16 billion for private investments... Deel, a startup that develops payroll tools to help companies hire remote workers...

Dwayne 'The Rock' Johnson. Photo: AP

Creator Economy

Facebook Research Showed Teen Celebs Bad for Self Image, ‘The Rock’ Was Good

By Kaya Yurieff · Sep 30, 2021 3:09pm PDT

A new trove of internal Facebook research on Instagram and teens showed the social network’s data scientists tried to find out whether widely followed influencers helped—or worsened—the self images of women and teen girls. The findings confirm that the most followed personalities online have tremendous influence on the app, which has more than 1... A new trove of internal Facebook research on Instagram and teens showed the social network’s data...

FTC Chair Lina Khan. Photo by Bloomberg

FTC Chief Khan Resurrects Antitrust Review of Zillow Deal That Staff Previously Cleared

By Josh Sisco · Sep 30, 2021 2:40pm PDT

FTC Chair Lina Khan. Photo by Bloomberg

FTC Chief Khan Resurrects Antitrust Review of Zillow Deal That Staff Previously Cleared

By Josh Sisco · Sep 30, 2021 2:40pm PDT

Zillow Group, an operator of apps for real estate listings, is waking up to the new reality of mergers and acquisitions with Lina Khan in charge of the U.S. Federal Trade Commission: Even after the agency allows a specific deal to close, that doesn’t mean the antitrust review is over. About two weeks ago, Khan revived a review of... Zillow Group, an operator of apps for real estate listings, is waking up to the new reality of...

A close-up look at Nreal's new Air glasses. Credit: Nreal

Nreal’s Newest AR Glasses Go One Step Forward, One Step Back

By Mathew Olson · Sep 30, 2021 11:00am PDT

Of all the upstarts seeking to carve out a space in the AR glasses market before heavy hitters like Apple come to town, Nreal stands out. The reason? It’s already shipped one model of AR glasses. Today it announced a second, simpler model, demonstrating that the company is determined to get more people using its glasses before it focuses on... Of all the upstarts seeking to carve out a space in the AR glasses market before heavy hitters...

Art by Mike Sullivan

The Mystery Man Who Made Amazon an Ad Giant

By Sahil Patel and Mark Di Stefano · Sep 30, 2021 6:00am PDT · 1 comment

Paul Kotas may be the most important person in internet advertising that almost nobody in advertising has ever heard of. Mention Kotas—the leader of Amazon’s burgeoning, multibillion-dollar ad businesses—around ad agencies, as The Information did to more than a half-dozen senior ad executives, and you’ll get blank stares.... Paul Kotas may be the most important person in internet advertising that almost nobody in...

Warby Parker's signage out the front of the New York Stock Exchange today. Photo by AP

Warby Parker’s Triumphant Market Debut is Good and Bad News

By Martin Peers · Sep 29, 2021 5:00pm PDT

Warby Parker’s sterling debut on the public markets today makes two things about the markets clear. One is that digitally-savvy, venture-backed consumer goods startups such as Warby Parker aren’t as unpopular on Wall Street as would appear from the disastrous IPOs of others in that category, such as Casper and Honest Co. The second is that... Warby Parker’s sterling debut on the public markets today makes two things about the markets...

Dallas Cowboys' Trevon Diggs (7) and Maurice Canady, right, combine to stop Philadelphia Eagles quarterback Jalen Hurts, center, during an NFL football game Monday. Photo: AP

NFL Teams Up With Dapper Labs on NFTs; Paxos CEO Talks Going Public and Facebook Crypto

By Hannah Miller · Sep 29, 2021 4:11pm PDT

Dallas Cowboys' Trevon Diggs (7) and Maurice Canady, right, combine to stop Philadelphia Eagles quarterback Jalen Hurts, center, during an NFL football game Monday. Photo: AP

NFL Teams Up With Dapper Labs on NFTs; Paxos CEO Talks Going Public and Facebook Crypto

By Hannah Miller · Sep 29, 2021 4:11pm PDT

Non-fungible tokens have scored a touchdown with a new partnership between the National Football League and blockchain startup Dapper Labs. The NFL said Wednesday that it’s partnering with Dapper to develop NFTs of video highlights from professional football games. Dapper has already had success with these digital, blockchain-based assets... Non-fungible tokens have scored a touchdown with a new partnership between the National Football...

Big Tech’s Cybersecurity Playbook

By The Information Staff · Sep 29, 2021 3:12pm PDT

The Information hosted a Live Video Summit on “What’s Next in Cybersecurity” to learn from top security and trust executives from Adobe, Microsoft and Salesforce about how big tech companies are preparing for and dealing with threats such as ransomware attacks, which are on the rise. Companies need to be prepared for... The Information hosted a Live Video Summit on “What’s Next in Cybersecurity” to...

Whatnot CEO Grant LaFontaine Photo: Whatnot Illustration: Mike Sullivan

Creator Economy

Whatnot CEO Plots Live-Shopping App’s Expansion Into NFTs

By Kaya Yurieff · Sep 29, 2021 2:45pm PDT

Grant LaFontaine, the CEO and co-founder of Whatnot, has big plans for the live-shopping app that is trying to become QVC for the smartphone generation. The two-year old startup just raised Series C funding that valued it at $1.5 billion. Now the company is working on selling non-fungible tokens, the one-of-a-kind digital collectibles... Grant LaFontaine, the CEO and co-founder of Whatnot, has big plans for the live-shopping app that...

Oracle Chief Marketing Officer Ariel Kelman, previously the global marketing chief at Amazon Web Services. Photo: Oracle

Q&A

Ex-AWS Exec Kelman, Now at Oracle, Calls AWS Prices ‘Hostile’ to Customers

By Kevin McLaughlin · Sep 29, 2021 12:34pm PDT · 2 comments

Ariel Kelman spent nine years as global marketing chief of Amazon Web Services, but it only took him 18 months at AWS’ smaller rival, Oracle, to publicly criticize his former employer. In an interview with The Information, Kelman blasts some much-criticized AWS practices such as the heavy fees it charges customers to move data out of one... Ariel Kelman spent nine years as global marketing chief of Amazon Web Services, but it only took...

The lead characters of Facebook's Lone Echo VR games. Credit: Oculus Studios/Ready At Dawn

Oculus’ Overstuffed October; Shopify Flicks at Virtual Meetings

By Mathew Olson · Sep 29, 2021 11:10am PDT

The lead characters of Facebook's Lone Echo VR games. Credit: Oculus Studios/Ready At Dawn

Oculus’ Overstuffed October; Shopify Flicks at Virtual Meetings

By Mathew Olson · Sep 29, 2021 11:10am PDT

For a moment, let’s forget about the metaverse and focus on something simpler that Facebook is still trying to get a handle on: games.Yesterday, Facebook announced that Lone Echo 2, developed by its Ready At Dawn team, will launch on Oct. 12. In July, I pointed out that Lone Echo 2 will likely be the last title that a Facebook-owned studio... For a moment, let’s forget about the metaverse and focus on something simpler that Facebook is...