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News Analysis

How Digital Execs Learned to Stop Worrying and Love the Banner

By Tom Dotan · Sep 01, 2017 7:01 AM PDT · 6 comments

The lowly, oft-derided banner ad is back in fashion. Call it pivoting from video.

BuzzFeed’s announcement earlier this week that it was going to start selling banner ads on its web site signals a shift that has taken place among some social networks and publishers. For years those companies have complained about banner ads, hated and frequently blocked by consumers. Instead the companies ...