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News Analysis
 

How Digital Execs Learned to Stop Worrying and Love the Banner

By Tom Dotan · Sep 01, 2017 7:01 AM PDT · 6 comments

The lowly, oft-derided banner ad is back in fashion. Call it pivoting from video.

BuzzFeed’s announcement earlier this week that it was going to start selling banner ads on its web site signals a shift that has taken place among some social networks and publishers. For years those companies have complained about banner ads, hated and frequently blocked by consumers. Instead the companies ...

Tech’s Oakland Opportunity

By Cory Weinberg · Mar 21, 2017 10:54 AM PDT · 5 comments

Uber’s partial retrenchment from its future Oakland outpost appeared to be another example of the big tech companies spurning San Francisco’s eastern neighbor. Instead of relocating a few thousand employees to the building it acquired in 2015, Uber will instead have a few hundred there, at least initially. 

But it could work in Oakland’s favor. Uber is continuing its ...