Kaya Yurieff


Kaya Yurieff joined The Information in April 2021 to launch the creator economy newsletter. Previously, she covered technology and social media platforms at CNN, including an investigation into customers baiting Instacart workers with false promises of large tips, which prompted four senators to call for an FTC investigation. Kaya has also written about YouTuber burnout, how parents are navigating their teens’ sudden TikTok fame and major brands inadvertently advertising on extremist YouTube channels, resulting in at least one company pausing advertising on the platform. She started her journalism career writing breaking news at TheStreet. She is fluent in Polish. Based in New York, she can be reached at kaya@theinformation.com. Follow her on Twitter @kyurieff.

Snap said Wednesday it would launch a marketplace to connect creators with brands. Photo: Bloomberg
An attendee plays Fortnite during the E3 Electronic Entertainment Expo June 11, 2019. Photo: Bloomberg
TikTok's Kudzi Chikumbu. Photo: Daniel Prakopcyk
An image from the Cameo app. Photo: Bloomberg
A screen displays a NFT, or non-fungible token, work of art in New York on April 10. Photo: AP
Facebook CEO Mark Zuckerberg in Salt Lake City, Utah, on Jan. 31, 2020.
Illustration by Mike Sullivan