Ai In Marketing

The Information's in-depth reporting about Ai In Marketing.
Follow this topic to get the latest updates from The Information reporters and subscribers.

Recent Articles Most Popular Articles
Recent Articles about Ai In Marketing
Photos of Craig Federighi and Greg Joswiak via Getty Images; screenshot of John Ternus via YouTube. Art by Mike Sullivan
Exclusive

Why Silicon Valley is Buzzing About Apple CEO Succession

By Aaron Tilley and Wayne Ma · Dec 5, 2025 6:00am PST · 4 comments
Tim Cook has been CEO of Apple for nearly 15 years, during which time he has achieved the highly improbable: After replacing an iconic founder, Steve Jobs, Cook transformed Apple into one of the top three most valuable companies in the world. Why, then, are some in his orbit already talking about who could replace him as CEO? Senior employees at... Tim Cook has been CEO of Apple for nearly 15 years, during which time he has achieved the highly...
Photo by Chona Kasinger/Bloomberg via Getty Images
Applied AI

Microsoft Wants to Sell Software Subscriptions—to AI Agents; AWS’ AI Fallback Plan

By Aaron Holmes and Kevin McLaughlin · Dec 4, 2025 10:44am PST · 1 comment
When AI software sellers pitch their vision of the future, it can start to feel paradoxical.On one hand, sellers say AI can meaningfully automate large swaths of white collar work, which should in theory help companies save money because they won’t need to pay as many humans. On the other hand, if companies cut jobs while embracing automation,... When AI software sellers pitch their vision of the future, it can start to feel paradoxical.On...
Art by Clark Miller
Robotics

Forget Humanoids: Silicon Valley Is Going Nuts Over a Pixar-Like Robot

By Abram Brown · Nov 28, 2025 8:28am PST · 6 comments
Until recently, Mehul Nariyawala had a surefire way to kill a conversation at a Silicon Valley cocktail hour. All he had to do was tell someone what product his startup, Matic, hoped to sell: a robot that’s part vacuum, part mop. “What they would almost always then ask is, ‘That’s not the only product you’re doing: There’s more going on, right?’... Until recently, Mehul Nariyawala had a surefire way to kill a conversation at a Silicon Valley...
Art by Mike Sullivan
AI Agenda

The Great Data-Labeling Debate: Synthetic or Human?

By Stephanie Palazzolo · Jun 23, 2025 7:00am PDT
The news around data-labeling startups is stirring a debate in the industry about whether artificial intelligence developers should improve their models with cheap synthetic data (data that are generated by other AI models) or with a much smaller amount of expensive, human-labeled data via firms such as Scale or Surge.Until recently, AI... The news around data-labeling startups is stirring a debate in the industry about whether...
Partner Content

AI in Business: Harnessing the ‘Tremendous Power Now in Our Hands’

By The Information Partnerships · Jan 17, 2025 10:26am PST
Artificial intelligence has the potential to solve the world’s problems, like climate change, plastics and even inequality, believes one of the readers of The Information. Whether it will do so depends “on the questions we ask of this tremendous power now in our hands,” says the reader. A recent survey of 108 readers of The... Artificial intelligence has the potential to solve the world’s problems, like climate...
Karat co-founders Will Kim (left) and Eric Wei. Photo courtesy of company
Creator Economy

Card Startup Karat Raises $70 Million, Bucking Funding Trend

By Kaya Yurieff · Jul 19, 2023 2:40pm PDT
Even after funding for creator economy startups collapsed, some companies have been able to raise new capital, we reported last month. The latest is Karat. The startup, which offers business credit cards and financial services for creators, on Wednesday announced $70 million in Series B funding, including $30 million in debt financing from... Even after funding for creator economy startups collapsed, some companies have been able to raise...