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Ai In Marketing

The Information’s in-depth reporting about Ai In Marketing.
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Recent Articles Most Popular Articles
Recent Articles about Ai In Marketing
Beta Technologies' eVTOL. Photo: Courtesy Beta.
The Electric

A Bit of Moxie Helps to Push Beta Technologies to the Lead in Flying Cars

By Steve LeVine · Jun 8, 2026 9:00am PDT
Last week, Transportation Secretary Sean Duffy boarded an early-stage helicopter-like aircraft ordinarily accessible only to test pilots. He went on to fly as a passenger for 22 minutes in the noncertified electric vertical takeoff and landing vehicle. Last week, Transportation Secretary Sean Duffy boarded an early-stage helicopter-like aircraft...
WWDC 2025. Photo by Wu Xiaoling/Getty Images
The Briefing

WWDC and SpaceX IPO Headline Big Week

By Martin Peers · Jun 7, 2026 3:01pm PDT
This promises to be an action-packed week. On Monday, Apple kicks off its annual Worldwide Developers Conference, or WWDC for short, where the tech giant is expected to unveil a new operating system for its mobile devices, complete with more advanced AI features. And then later in the week, SpaceX is scheduled to go public.Rather than add to the... This promises to be an action-packed week. On Monday, Apple kicks off its annual Worldwide...
Partner Content

Trustworthy AI as a value lever

By The Information Partnerships · Jun 5, 2026 9:17am PDT · 2 comments
Trust is a requirement for the success of AI, an operating condition that enables speed, scale and autonomy. When implementing AI technology, enterprises need to move at the speed of trust. Go faster, and unforeseen risks proliferate; go slower, and you fall behind your competitors. Most executives are aware that trust is key to the success of... Trust is a requirement for the success of AI, an operating condition that enables speed, scale...
Most Popular Articles on Ai In Marketing
Art by Mike Sullivan
AI Agenda

The Great Data-Labeling Debate: Synthetic or Human?

By Stephanie Palazzolo · Jun 23, 2025 7:00am PDT
The news around data-labeling startups is stirring a debate in the industry about whether artificial intelligence developers should improve their models with cheap synthetic data (data that are generated by other AI models) or with a much smaller amount of expensive, human-labeled data via firms such as Scale or Surge.Until recently, AI... The news around data-labeling startups is stirring a debate in the industry about whether...
Partner Content

AI in Business: Harnessing the ‘Tremendous Power Now in Our Hands’

By The Information Partnerships · Jan 17, 2025 10:26am PST
Artificial intelligence has the potential to solve the world’s problems, like climate change, plastics and even inequality, believes one of the readers of The Information. Whether it will do so depends “on the questions we ask of this tremendous power now in our hands,” says the reader. A recent survey of 108 readers of The... Artificial intelligence has the potential to solve the world’s problems, like climate...
Karat co-founders Will Kim (left) and Eric Wei. Photo courtesy of company
Creator Economy

Card Startup Karat Raises $70 Million, Bucking Funding Trend

By Kaya Yurieff · Jul 19, 2023 2:40pm PDT
Even after funding for creator economy startups collapsed, some companies have been able to raise new capital, we reported last month. The latest is Karat. The startup, which offers business credit cards and financial services for creators, on Wednesday announced $70 million in Series B funding, including $30 million in debt financing from... Even after funding for creator economy startups collapsed, some companies have been able to raise...