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Samuel Berry, chief information officer at the Agriculture Department. YouTube.
Applied AI

U.S. Dept. of Agriculture Taps C3 AI to Trim Salesforce Footprint

By Laura Bratton · Aug 11, 2026 11:11am PDT · 2 comments
The U.S. Department of Agriculture, which spends about $3 billion a year on IT, uses Salesforce for “pretty much everything” including case management and maintaining its public facing portals and websites, according to chief information officer Sam Berry. But over the last year, the sprawling agency reduced its use of Salesforce for some tasks... The U.S. Department of Agriculture, which spends about $3 billion a year on IT, uses Salesforce...
Art by Clark Miller

How Small Firms Use Claude to Quit Salesforce

By Laura Bratton · Jul 6, 2026 6:00am PDT · 11 comments
The world’s largest companies may not be hurriedly replacing traditional enterprise applications with vibe coded alternatives, but some smaller firms are. Greenleaf Management, an Atlanta-based real estate property and investment manager with about 55 employees, saved around $100,000 annually by replacing Salesforce’s customer relationship... The world’s largest companies may not be hurriedly replacing traditional enterprise applications...
Salesforce CEO Marc Benioff via Getty Images. Art by Clark Miller
Exclusive

Salesforce Employees Worry Over Anthropic’s Invasion of Slack

By Laura Bratton · Jun 27, 2026 7:01am PDT · 1 comment
When Anthropic on Tuesday launched a high-profile AI product for businesses that use Slack, some employees at Salesforce, which owns Slack, were confused. In social media posts, Salesforce promoted Anthropic’s new product, Claude Tag, which works as a kind of AI teammate that lives inside group Slack chats. It sees and remembers everything that’... When Anthropic on Tuesday launched a high-profile AI product for businesses that use Slack, some...
Left: Salesforce CEO Marc Benioff. Right: Denise Dresser, OpenAI’s Chief Revenue Officer. Getty Images/Shutterstock.
OpenAI and Anthropic Tap Salesforce Talent
By Kevin McLaughlin and Laura Bratton · Jun 17, 2026 6:01am PDT
Left: Salesforce CEO Marc Benioff. Right: Denise Dresser, OpenAI’s Chief Revenue Officer. Getty Images/Shutterstock.

OpenAI and Anthropic Tap Salesforce Talent

By Kevin McLaughlin and Laura Bratton · Jun 17, 2026 6:01am PDT
As OpenAI and Anthropic build up their teams of enterprise salespeople, they’ve both been hiring from one of the deepest pools of enterprise software talent anywhere: Salesforce. More than 45 Salesforce employees have joined Anthropic since the start of this year, and close to 40 have joined OpenAI, largely in sales and marketing roles,... As OpenAI and Anthropic build up their teams of enterprise salespeople, they’ve both been hiring...
Roku founder and CEO, Anthony Wood. Brenton Ho/Variety via Getty Images.
The Briefing

Roku’s Timely Exit; Salesforce’s Dealmaking Is Revving Up

By Martin Peers · Jun 15, 2026 5:01pm PDT
There’s a lot going on all of a sudden. We’re all still trying to come to grips with the latest Anthropic-Trump administration standoff. SpaceX’s market performance so far has been like a rocket ship: The stock rose 20% on Monday, finishing with a market capitalization of $2.5 trillion. And back on Earth, we got some notable acquisitions on... There’s a lot going on all of a sudden. We’re all still trying to come to grips with the latest...
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Salesforce CEO Marc Benioff. Getty Images.
The Briefing

Salesforce and Snowflake Earnings to Focus Attention on AI’s Software Impact

By Martin Peers · May 25, 2026 3:00pm PDT
As we return from the long weekend, we’re preparing for a resumption this week of one of tech’s big debates: whether AI is killing enterprise software. Salesforce, Snowflake and Asana are each reporting earnings for the first fiscal quarter in the next few days, providing us with an update on how they’re doing in selling their own AI tools—and... As we return from the long weekend, we’re preparing for a resumption this week of one of tech’s...
Marc Benioff. Photo by Krisztian Bocsi/ Getty Images
Applied AI

From ‘Parasites’ to ‘SaaSquatch,’ Salesforce and Workday Leaders Take Swipes at AI Rivals

By Kevin McLaughlin and Laura Bratton · Feb 26, 2026 12:38pm PST
Leaders from Salesforce, Workday and Snowflake tried different tactics this week to show they’re benefiting from AI and will emerge as winners—even though their fast-growing AI products aren’t boosting overall revenue growth, fueling concerns known as the SaaSpocalpyse. (See details of their financial results here, here and here.) Some... Leaders from Salesforce, Workday and Snowflake tried different tactics this week to show they’re...