Salesforce

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Recent Articles about Salesforce
Dylan Field, CEO of Figma. Photo by Michael Nagle/ Getty Images
Applied AI

Why Salesforce and Figma Are Placing Opposing Bets on the Future of Apps

By Laura Bratton · Sep 10, 2026 12:36pm PDT
Salesforce seems unafraid of a future in which people use an AI chatbot like Claude to access Salesforce enterprise apps and underlying databases to get work done, rather than visiting those apps themselves. Figma, an enterprise design app, naturally wants a different future.Dylan Field, Figma’s CEO, said Wednesday that as the company’s in-house... Salesforce seems unafraid of a future in which people use an AI chatbot like Claude to access...
Salesforce Tower in San Francisco. Benjamin Fanjoy/Getty Images.
Sunday Insights

How Salesforce Is Overhauling the Way It Charges for AI

By Laura Bratton and Kevin McLaughlin · Aug 30, 2026 8:00am PDT · 3 comments
As software firms sell more AI, they are shifting from subscription fees to charging based on how much customers use it and whether it actually helps their business. Salesforce shows how complicated this transition may be. A provider of software for managing customer relationships and other tasks, Salesforce is starting to let businesses choose... As software firms sell more AI, they are shifting from subscription fees to charging based on how...
Nvidia CEO Jensen Huang.
The Briefing

Nvidia, Salesforce Are in Spotlight This Week

By Martin Peers · Aug 23, 2026 3:01pm PDT
Some of the hardest-working people in tech right now have to be the corporate communications folks at Nvidia, which is pretty much never out of the news. Aside from updates on its latest AI chips, Nvidia seems to be investing in almost every part of the AI sector, from data center developers to AI model makers to data-labeling providers. And... Some of the hardest-working people in tech right now have to be the corporate communications...
Samuel Berry, chief information officer at the Agriculture Department. YouTube.
U.S. Dept. of Agriculture Taps C3 AI to Trim Salesforce Footprint
By Laura Bratton · Aug 11, 2026 11:11am PDT · 2 comments
Samuel Berry, chief information officer at the Agriculture Department. YouTube.
Applied AI

U.S. Dept. of Agriculture Taps C3 AI to Trim Salesforce Footprint

By Laura Bratton · Aug 11, 2026 11:11am PDT · 2 comments
The U.S. Department of Agriculture, which spends about $3 billion a year on IT, uses Salesforce for “pretty much everything” including case management and maintaining its public facing portals and websites, according to chief information officer Sam Berry. But over the last year, the sprawling agency reduced its use of Salesforce for some tasks... The U.S. Department of Agriculture, which spends about $3 billion a year on IT, uses Salesforce...
Art by Clark Miller

How Small Firms Use Claude to Quit Salesforce

By Laura Bratton · Jul 6, 2026 6:00am PDT · 11 comments
The world’s largest companies may not be hurriedly replacing traditional enterprise applications with vibe coded alternatives, but some smaller firms are. Greenleaf Management, an Atlanta-based real estate property and investment manager with about 55 employees, saved around $100,000 annually by replacing Salesforce’s customer relationship... The world’s largest companies may not be hurriedly replacing traditional enterprise applications...
Salesforce CEO Marc Benioff via Getty Images. Art by Clark Miller
Exclusive

Salesforce Employees Worry Over Anthropic’s Invasion of Slack

By Laura Bratton · Jun 27, 2026 7:01am PDT · 1 comment
When Anthropic on Tuesday launched a high-profile AI product for businesses that use Slack, some employees at Salesforce, which owns Slack, were confused. In social media posts, Salesforce promoted Anthropic’s new product, Claude Tag, which works as a kind of AI teammate that lives inside group Slack chats. It sees and remembers everything that’... When Anthropic on Tuesday launched a high-profile AI product for businesses that use Slack, some...
Left: Salesforce CEO Marc Benioff. Right: Denise Dresser, OpenAI’s Chief Revenue Officer. Getty Images/Shutterstock.

OpenAI and Anthropic Tap Salesforce Talent

By Kevin McLaughlin and Laura Bratton · Jun 17, 2026 6:01am PDT
As OpenAI and Anthropic build up their teams of enterprise salespeople, they’ve both been hiring from one of the deepest pools of enterprise software talent anywhere: Salesforce. More than 45 Salesforce employees have joined Anthropic since the start of this year, and close to 40 have joined OpenAI, largely in sales and marketing roles,... As OpenAI and Anthropic build up their teams of enterprise salespeople, they’ve both been hiring...
Roku founder and CEO, Anthony Wood. Brenton Ho/Variety via Getty Images.
Roku’s Timely Exit; Salesforce’s Dealmaking Is Revving Up
By Martin Peers · Jun 15, 2026 5:01pm PDT
Roku founder and CEO, Anthony Wood. Brenton Ho/Variety via Getty Images.
The Briefing

Roku’s Timely Exit; Salesforce’s Dealmaking Is Revving Up

By Martin Peers · Jun 15, 2026 5:01pm PDT
There’s a lot going on all of a sudden. We’re all still trying to come to grips with the latest Anthropic-Trump administration standoff. SpaceX’s market performance so far has been like a rocket ship: The stock rose 20% on Monday, finishing with a market capitalization of $2.5 trillion. And back on Earth, we got some notable acquisitions on... There’s a lot going on all of a sudden. We’re all still trying to come to grips with the latest...