The Briefing by Martin Peers, Jessica Lessin and the team at The Information

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The Briefing

By Martin Peers, Jessica Lessin and the team at The Information

Get smarter about the day’s news in tech, media and finance by following Silicon Valley’s most-read executive newsletter.

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Recent Editions

Facebook CEO Mark Zuckerberg. Photo by Bloomberg.

Facebook’s Message to Content Makers: We Own the Audience

By Tom Dotan · Mar 27, 2015 7:00am PDT

Even before Facebook executives began talking about new plans for articles and videos on its platform at this week’s F8 developers conference, there was grumbling from the media executives present. Part of it was residual angst from a newspaper report that publications like the New York Times, National Geographic and BuzzFeed, among others,... Even before Facebook executives began talking about new plans for articles and videos on its...

A scene from Google’s Ingress game. Via Flickr.

Google Takes Its Web Game to TV

By Tom Dotan and Amir Efrati · Mar 26, 2015 10:38am PDT

When Google launched a gaming studio five years ago, it was largely an effort to keep a valued employee. Now, the first game developed by the studio, Ingress, has become so popular that Google is developing it into a television show. Google’s game studio, called Niantic Labs, is yet to pitch the show to TV networks but it has partnered with Sean... When Google launched a gaming studio five years ago, it was largely an effort to keep a valued...

Disney CEO Robert Iger. Photo by Bloomberg.

Media Investors Are Living in Denial

By Martin Peers · Mar 26, 2015 7:01am PDT

Media company investors appear to be living in their own reality. Pay TV subscribers fell 2 percent in 2014, says Nielsen, while national TV advertising in the fourth quarter dropped 0.9 percent, according to MoffettNathanson. And everyone from Sony to Dish Network to Apple is making it easier for users to cut the cord. Yet a three-year-long... Media company investors appear to be living in their own reality. Pay TV subscribers fell 2...

Facebook CEO Mark Zuckerberg speaks to developers Wednesday. Photo by Bloomberg.

What Facebook Should Learn from WeChat

By Jessica E. Lessin · Mar 25, 2015 12:12pm PDT · 2 comments

Facebook CEO Mark Zuckerberg speaks to developers Wednesday. Photo by Bloomberg.

What Facebook Should Learn from WeChat

By Jessica E. Lessin · Mar 25, 2015 12:12pm PDT · 2 comments

Facebook today announced big plans to open up Messenger to developers. This means Facebook wants to make your Messenger inbox as central a communication channel as News Feed. To start, you’ll be able to send stickers, videos and messages made in other apps through Messenger. And more significantly, you’ll be able to use Messenger, not email or... Facebook today announced big plans to open up Messenger to developers. This means Facebook wants...

Art by Matt Vascellaro.

Q&A

Airware CEO: Putting the Drone Supply Chain on Autopilot

By Steve Nellis · Mar 25, 2015 7:01am PDT

In the consumer tech business, hardware and software tend to play pretty well together. Not so in the world of commercial drones, which are increasingly being used for everything from monitoring crops to delivering vaccines. The hardware and software in the drone world is often still custom-made from the ground up each time. San Francisco-based... In the consumer tech business, hardware and software tend to play pretty well together. Not so in...

A History Lesson for IPO Watchers

By Martin Peers and Peter Schulz · Mar 24, 2015 10:02am PDT · 2 comments

Next year could be a big year for high profile tech IPOs, if history is any gauge. The Information decided to crunch some data about historical time-to-IPO patterns to figure out when some late-stage private companies would debut if they fit with the pattern set by companies like Facebook, Twitter and Google. Next year could be a big year for high profile tech IPOs, if history is any gauge. The...

Facebook COO Sheryl Sandberg. Photo by Bloomberg.

Facebook Pitching Advertisers on “Anthology” Video Package

By Amir Efrati and Tom Dotan · Mar 24, 2015 6:49am PDT · 4 comments

In a significant expansion of its video strategy, Facebook is in discussions with several media firms, including Vice, The Onion and Vox Media, to produce short-form videos for the social network, according to people involved in the project. Known within Facebook as “Anthology,” the latest video push is aimed at injecting higher-quality videos... In a significant expansion of its video strategy, Facebook is in discussions with several media...

IBM CEO Ginni Rometty. Photo by Bloomberg.

The End of IBM’s Server Chip Era

By Steve Nellis · Mar 23, 2015 10:38am PDT

IBM CEO Ginni Rometty. Photo by Bloomberg.

The End of IBM’s Server Chip Era

By Steve Nellis · Mar 23, 2015 10:38am PDT

IBM’s unveiling last week of a deal with a Chinese manufacturer to produce IBM-designed chips in China was a small but symbolic step in Big Blue’s years-long transition from a hardware manufacturer to a software and services firm. For decades, even as it exited the personal computer market and parts of the server business, IBM remained the only... IBM’s unveiling last week of a deal with a Chinese manufacturer to produce IBM-designed chips in...

Graphic by Sam Lessin.

Modest Proposals

How Startups Get Their Metrics Wrong

By Sam Lessin · Mar 23, 2015 7:01am PDT

Y Combinator is hosting two Demo Days this week for startups in its latest batch to pitch throngs of investors. As is typical, some begin bringing investors on board before the rush, and so I have had a series of hurried meetings this past week with many of them. By and large, the teams I have been meeting are excellent and inspiring. The level... Y Combinator is hosting two Demo Days this week for startups in its latest batch to pitch throngs...

Has Personal Live Video Arrived? Not So Fast

By Jessica E. Lessin · Mar 20, 2015 10:34am PDT · 6 comments

Anyone who has been in the tech industry long enough gets used to deja vu. The industry is constantly popping out ideas that have been tried, over and over again—payments, virtual assistants, tablets—before they eventually find their moment. That’s the context I have in my head when thinking about the spate of activity around live personal video... Anyone who has been in the tech industry long enough gets used to deja vu. The industry is...

Apple CEO Tim Cook. Photo by Bloomberg.

Apple’s TV Service Remains in Flux

By Martin Peers · Mar 20, 2015 7:00am PDT

Apple’s long-rumored television streaming service remains very much a work in progress. A flood of reports this week described a planned new Apple online video service, supposedly offering a relatively small group of mostly broadcast and major cable channels including CBS, Fox and FX. In one report, the Wall Street Journal pegged the consumer... Apple’s long-rumored television streaming service remains very much a work in progress. A flood...

Kevin Reilly, Lauren Zalaznick and Ross Levinsohn. Photo by Matt Vascellaro.

Tech and Media Divide Boils Over

By Tom Dotan · Mar 19, 2015 2:02pm PDT · 2 comments

Kevin Reilly, Lauren Zalaznick and Ross Levinsohn. Photo by Matt Vascellaro.

The Information Events

Tech and Media Divide Boils Over

By Tom Dotan · Mar 19, 2015 2:02pm PDT · 2 comments

People in the entertainment industry say they’re at peace over the tense relationship between tech and media. But it takes only a slight prodding into topics like advertising revenue, short-form video and the industry’s crack-like addiction to Netflix revenue to see that between California’s two great industries still lies some scars from the... People in the entertainment industry say they’re at peace over the tense relationship between...

Greylock Partners in Talks To Invest in Meerkat

By Tom Dotan and Amir Efrati · Mar 19, 2015 8:47am PDT · 11 comments

Greylock Partners is in talks to invest in app of the moment Meerkat, The Information has learned. VCs have been chasing the company since SXSW and the activity has formalized into a fundraising round. It is unclear where the valuation will land or whether Greylock will win the deal. But the talks are progressing quickly. Greylock Partners is in talks to invest in app of the moment Meerkat, The Information has...

Uber CEO Travis Kalanick. Photo by Bloomberg.

Uber, Tesla Energize Mapping Sector As Deal Buzz Spreads

By Amir Efrati · Mar 19, 2015 7:01am PDT · 1 comment

The digital mapping industry is suddenly the scene of intense activity, as new tech powerhouses like Uber and Tesla Motors as well as startups jostle to develop new mapping services to reduce their reliance on industry leader Google Maps. The fervor has fueled poaching of experienced mapping engineers and is stoking expectations of major... The digital mapping industry is suddenly the scene of intense activity, as new tech powerhouses...

TripAdvisor CEO Stephen Kaufer. Photo by Bloomberg.

In Battle for Online Travel Market, TripAdvisor Has Edge

By Martin Peers · Mar 18, 2015 1:02pm PDT

Online travel bookings has to be one of the most commoditized and over-crowded markets on the Web. The points of differentiation tend to be which hotels a site represents, or the consumer-friendliness of its software, neither of which seem a long-lasting guarantee of success. That’s why TripAdvisor, the travel review site, deserves some... Online travel bookings has to be one of the most commoditized and over-crowded markets on the...

Art by Matt Vascellaro.

After a Forgettable 2014, Juniper Networks Picks Up the Pieces

By Steve Nellis · Mar 18, 2015 7:00am PDT

Art by Matt Vascellaro.

Q&A

After a Forgettable 2014, Juniper Networks Picks Up the Pieces

By Steve Nellis · Mar 18, 2015 7:00am PDT

The past year has been nothing but trouble for Juniper Networks, a maker of routers, switches and security gear. In addition to intensifying competition from startups like Big Switch Networks, not to mention dominant player Cisco Systems, major customers like Verizon cut spending. Juniper’s revenue fell marginally in 2014, forcing layoffs. Amid... The past year has been nothing but trouble for Juniper Networks, a maker of routers, switches and...

Charting by The Information; Data via company earnings, ComScore, eMarketer, Flurry

Mobile Revenue by the Minute

By Tom Dotan and Peter Schulz · Mar 17, 2015 10:00am PDT

As the online ad race turns to mobile, companies are under pressure to make money from each minute people spend on their apps. So, The Information calculated how much money leading tech companies are making per minute spent within their apps. (It’s in the micropennies but useful nonetheless.) What it shows is that while Twitter occupies a tiny... As the online ad race turns to mobile, companies are under pressure to make money from each...

Lending Club CEO Renaud Laplanche. Photo by Bloomberg.

Public Markets Cool on Online Lenders

By Tom Dotan · Mar 17, 2015 7:00am PDT

Lending Club’s successful IPO last December was supposed to be the breakout moment for the fast-growing online lending sector. Instead the period since the debut has turned into a lull that highlights how these businesses are more closely tied to macroeconomic activity than other rising tech companies. And it suggests that those investors who... Lending Club’s successful IPO last December was supposed to be the breakout moment for the...

Art by Myk Klemme.

Announcing Research Topics and Other Updates

By Myk C. Klemme · Mar 16, 2015 12:36pm PDT · 1 comment

We wake up everyday focused on finding new ways to get you the information you need to get ahead. Today, we launched Research Topics—a tool to help you research companies, people and technologies via The Information articles and data. Our goal for this feature is to reveal non-apparent connections among data to inform you in new ways. You can... We wake up everyday focused on finding new ways to get you the information you need to get ahead....

Facebook COO Sheryl Sandberg. Photo by Bloomberg.

Mobile Ad World Braces for Facebook’s Move Into Measurement

By Amir Efrati · Mar 16, 2015 7:00am PDT

Facebook COO Sheryl Sandberg. Photo by Bloomberg.

Mobile Ad World Braces for Facebook’s Move Into Measurement

By Amir Efrati · Mar 16, 2015 7:00am PDT

Facebook next week is expected to announce a tool to help mobile app developers measure whether an ad caused people to download an app, a move designed to help entrench Facebook’s tech across the online ad industry. Several people briefed about the technology told The Information about the service, which is expected to be announced at Facebook’... Facebook next week is expected to announce a tool to help mobile app developers measure whether...